Harsh Pandey

Spearheaded the launch of the Sales & Marketing vertical, building a strong foundation for sustainable growth. Managed a cross-functional team of 5, including software engineers, QA engineers, and marketing consultants. Developed an Ideal Customer Profile (ICP), refining market strategies and improving engagement. Developed a KPI-driven dashboard for real-time tracking of lead generation and sales, improving decision-making agility by 30%. Designed and implemented a comprehensive sales funnel, driving a 10% increase in revenue through optimized lead conversion rates. Created 100+ client research documents using SWOT analysis, providing actionable market insights. Standardized project documentation, increasing review efficiency by 20%. Created 500+ slide decks and authored 300+ pages of proposals and PRDs, enhancing client presentations, product pitches, and strategic project planning. Managed two key projects, Uplevyl Inc. and Stabor India Pvt. Ltd., as a project manager, delivering product improvement strategies.

Founded and grew a successful social media agency, developing a 500k+ Instagram follower base for in-house pages. Achieved a 53% YoY growth in FY 23-24 for the agency. Developed a client’s social media strategy, resulting in 50k+ Instagram followers, 4M+ monthly reach, and an engagement rate of 10.2% within 3 months. Executed a pre-launch book ad campaign on literature accounts, achieving 12M+ reach for an author. Onboarded high-profile clients, including Disney Hotstar, Alt Balaji, Stabor India, Fanatixx Publications, Zealot Games Studios, etc.

Managed content creation for 20 Instagram accounts, generating a total reach of 150M+ in just 3 months. Led a 12 Lacs budget influencer marketing campaign for Lenskart, collaborating with 30 influencers. Managed campaigns for high-profile clients such as LG OLED, Intel, Vodafone-Idea, Mastercard, and Lenskart.

Led the launch of a marketing vertical, managing a team of 4 including copywriters and graphic designers. Operated Rs. 50,000 Facebook Ads campaigns, significantly boosting brand visibility and customer engagement.

Founded an independent publishing house, guiding authors through the entire publishing process from manuscript development to marketing. Managed manufacturing and distribution, ensuring timely delivery of all published content. Organized and collaborated on 25+ open mic events across North India, fostering creativity and community engagement. Built and managed a community of 500+ aspiring authors through workshops, contests, and training. Generated ~10 Lacs in revenue during the business’s operation.