Disha Gupta is an experienced data professional with expertise in advanced analytics, predictive modeling, and digital marketing attribution. She has held senior roles, including Senior Manager at CARS24 and Founder of EARTHABLE. Her background includes developing complex dashboards, performing channel attribution, and leading projects across domains like Automobile, CPG, and Healthcare.
Experience
SENIOR MANAGER
CARS24
Created channel attribution based on first touch & last touch to optimise spends; Created website funnel for different geographies to monitor various KPIs of user journey; Created a Dashboard for CC Outbound to track the lead’s journey and Agent’s performance.
FOUNDER
EARTHABLE
Created a platform to spread awareness about plastic pollution & its alternatives.
CONSULTANT
ABSOLUTDATA
SENIOR BUSINESS ANALYST
TATA CONSULTANCY SERVICES
New Money Analysis - Monitor the sources and retention period of new money to plan the investments of the bank; Closure Analysis - Built decision tree to get the characteristics of the customers who tend to leave the bank closing all their accounts.
ASSOCIATE ANALYST
MEDIVO (PROGNOS)
Encoded a tracking algorithm(PSQL) based on lab data to profile diseases with indicators such as loinc codes, diagnosis codes, etc; Developed a dashboard using the algorithm to represent the number of tests taken, test suggestions by practitioners, test providers and number of patients for each test on a patient level data stack.
DECISION SCIENTIST
MU SIGMA BUSINESS SOLUTIONS PVT. LTD.
Performed ‘Topic Modeling’ in R as part of Sentiment Analysis to detect frequency of positive and negative keywords in user comments.
Education
Lady Shri Ram College, Delhi University
M.Sc Statistics
Statistics
Sri Venkateswara College, Delhi
B.Sc(H) Statistics
Statistics