Gursimran Kaur

Directed the creation and execution of comprehensive growth marketing strategies, driving a 25% increase in conversion rates through optimized ABM campaigns targeting high-value enterprise accounts. Managed a $2M annual budget, ensuring optimal resource allocation and cost efficiency while achieving revenue growth targets. Conducted in-depth market and competitive research to identify emerging trends, customer insights, and opportunities, enhancing the company’s market positioning. Collaborated cross-functionally with product, sales, and creative teams to deliver brand-consistent messaging and high-performing campaigns. Increased lead generation by 30% through the integration of marketing automation tools, third-party platforms, and conversion-optimized landing pages. Successfully managed relationships with external agencies and vendors to deliver high-quality digital marketing assets, including advertisements, videos, and landing pages.

Led the development and execution of high-impact digital advertising strategies, managing large-scale campaigns across Google Ads, Facebook Ads, and Bing Ads for B2B and B2C clients. Handled monthly ad budgets of $200K+, optimizing campaign performance to exceed KPIs, including CTR, CPA, and conversion rates. Spearheaded initiatives to improve customer satisfaction and client retention by ensuring continuous performance enhancements and transparent communication. Provided actionable insights to senior management through data-driven performance reports, driving informed decision-making and strategic optimizations. Improved overall campaign performance by 20%, leveraging advanced metrics analysis and developing new ad creative, landing pages, and targeting strategies.

Managed and optimized cross-channel PPC campaigns (Google, Facebook, Bing) with a focus on maximizing ROI and enhancing audience engagement. Increased conversion rates by 18% through A/B testing of ad creatives, landing pages, and bidding strategies. Collaborated closely with the sales team to ensure seamless alignment between campaign messaging and sales objectives. Enhanced campaign localization for regional markets by analyzing audience insights and tailoring strategies accordingly.

Conducted market research to identify new product opportunities and optimize existing offerings based on customer insights. Planned and managed multi-channel advertising campaigns, including digital, print, and outdoor media, resulting in a 15% increase in brand awareness. Liaised between product development and business teams to ensure cohesive strategies aligned with company goals.