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Arshia Sethi

@arshiasethi

Senior Business Development Associate at InterviewBit Software Services Private Limited

Chandigarh

https://www.linkedin.com/in/arshia-sethi/

InterviewBit Software Services Private LimitedPanjab University

Arshia Sethi is a Senior Business Development Associate and data enthusiast with a background in project management and learning counseling. She holds an MBA in Marketing and has experience in sales growth, stakeholder engagement, and data visualization using tools like Power BI and SQL. Arshia is skilled in strategic planning and has successfully managed cross-functional teams to drive business results.

Experience

Senior Business Development Associate

InterviewBit Software Services Private Limited

•Oct 2022 - Present

Reaching out to prospects and guiding them through the existing tech-landscape. Following up with existing prospects to ensure that we are able to open up new realms of possibilities. Qualify stakeholders career goals and identify with a customer-centric approach.

Senior Learning Counselor

Great Learning

•Oct 2021 - May 2022

Counselled 400+ potential leads across the nation for 8 upscaling programs, according to candidates profile. Improved sales representatives efficiency according to set parameters of productivity by call re-assignment, increased sales by 18-20%. Tracked and interpreted customer data using Excel to report customer behaviors and state-wide retention to improve retention by 2%. Cross functional co-ordination with marketing team to analyze each sales channel performance, raised the sales by 6-7%. Engaged leads and handled enquiry for end-to-end assistance to potential leads. Conducted research, initiated business operations, and problem solved operating inefficiencies, saving teams combined 10 man hours a month.

Project Management Associate

SGI Group

•Jul 2020 - Sep 2021

Managed social media platform, created content for promotional and marketing activities which accelerated outreach by 5% month on month basis. Planned approaches and pitches, designed presentations and commercial proposals for 30+ sponsorship deals. Curated campaigns, analyzed data and executed brand strategies across tri-city to reach to 20,000 residents. Obtaining permits and handling post-event reports.

Project Management Associate

ProYuga Advanced Technologies

•Jun 2019 - Jun 2020

Onboarded franchises (5) in Telangana, West Bengal and Gujarat- served as a single POC from contract finalization to successful opening of the VR arcade. Strategized business approach, worked on potential collaborations & events, and generated content to ensure franchise success and reduce complaints by 30%. Evaluated and interpreted data to identify most profitable franchise model(COCO, COFO, FOCO, FOFO) for expansion in five other states. Conducted workshops, seminars and events in various IIT's. Enrolled 5000+ learners across India for Industry 4.0 upscaling. Streamlined sales funnel for NxtWave Technologies.

Education

Panjab University

Masters of Business Administration (MBA)

Marketing

Jun 2017 - May 2019

Panjab University

Bachelors of Science (B.Sc.)

Jun 2013 - May 2016

Skills

SQL
MS Excel/ Google Sheets
Power BI
HackerRank 5 star SQL badge
Tableau
Strategic Planning and Implementation
Client Engagement