Divya Singh

Spearheaded the management of comprehensive Google and Facebook advertising campaigns for Paytm's Travel and Movies divisions, efficiently overseeing a substantial monthly budget of ₹4.5 crore. Strategically managed and allocated resources to ensure a 30-40% month-over-month increase in travel-related ad spends, driving significant growth and maximizing ROI. Executed end-to-end ADH queries and implemented advanced tracking solutions, including Google Analytics 4 (GA4) and Firebase, to ensure accurate data collection, analysis, and reporting.

Successfully managed Full funnel performance campaigns for renowned clients, including Emami Zanducare, SBI Life, Extramarks, Sugar cosmetics, and Tresemme overseeing ad spends totaling approximately 5 crores. Led a team of 4 Business Analysts, providing mentorship and guidance to foster innovation and professional growth.

Played a pivotal role in the successful revamp of SBI Life's sub-brand, eShield, into eShield Next, achieving a 100% scale-up while maintaining cost-per-lead (CPL) efficiency. Spearheaded the SUGAR Cosmetics VAC+Discovery campaign and case study, resulting in a remarkable 50% incremental increase in orders. Contributed to a threefold increase in SBI Life's campaign scale while optimizing and strategizing their entire digital marketing approach, all while maintaining a similar CPL.

Worked on audit projects for Nykaa Fashion, where growth and performance improvement strategies and suggestions were implemented. Managed 4 crore digital marketing campaigns, consistently meeting budget goals.

Utilized data analysis and market research for informed decision-making. Enhanced proficiency in Microsoft Excel, utilizing advanced features to streamline data analysis, track campaign performance, and provide valuable insights to clients and team members.