Akshay Garg

GTM for FSE & Merchant channel referral program, resulting in 15% growth in MAU from Offline business. Executed an education campaign, with 3% uplift in conversion. On Deck & Off deck campaigns optimization via A/B testing driving upliftment in CTRs by 20%. Cohort analysis to identify key personas with higher referral propensity, resulting in 10% increase in conversion%. Undertook key initiatives with product team to drive 10% increase in referral link shares via key features integration.

OTA Campaign Management bringing a revenue of $100,000+. Pricing & Promotions Management for UK & Spain. Performance marketing & fund management to deliver a consistent ROI of 15:1 MoM. Competition & Market Analysis to identify revenue levers. Experimentation via A/B testing for traffic/funnel enhancement.

GTM for “VaccinAid” program to drive a revenue growth of 20%. Cross functional coordination to launch CRM campaigns for VaccinAid like push notifs, email marketing etc. Cross functional engagement to streamline supply addition process.

Contributed in increasing Profitability from 13.0% in June’19 to 19.2% in February’21. Risk Mitigation & Pareto modelling to drive MG renegotiation & save $150,000. Product interventions with a business impact of $91,756.

Hedging & mitigating the risks of price exposure in spot market. Primary & secondary research to publish crop sowing reports. Overseeing procurement to sales operations.