Ashish Sharma

Handled VAS for Delhi Circle, mainly CRBT product portfolio, and launched new products and services like Dialer Tones, WAP Services, and Music Apps. Handled marketing communications, promotional activities, and ATL/BTL campaigns for all the products & brands. Achieved AOP revenue target quarter on quarter through healthy acquisition & control churn management. Designed contests for product promotion for customers & retailers.

B2B enterprise marketing for SaaS-based platforms and products for the US market. Responsible for multi-channel marketing activities, lead & revenue generation, and customer acquisition from the US and Indian markets. Conceptualizing Growth Strategies, participation in industry events, marketing communication, marketing mix, digital marketing (SEO, SEM, PPC), Social Media Campaigns (Google ads, Linkedin, Facebook, YouTube, etc.), ATL/BTL campaigns, and promotional activities.

Working as Marketing & Business Development Head and also responsible for revenue generation and business operations. Handling existing clients & generating new business through digital marketing (SEO,SEM,PPC), Social Media Campaigns (Google ads, Linkedin, Facebook, YouTube etc.) & digital marketing.

Handling Marketing, Growth Strategy, Revenue Enhancement, and Brand building activities for the company. Responsible for Performance Marketing, Lead Generation, and User Acquisition (B2B & B2C) through Digital Marketing Channels like Google ads, Linkedin, Facebook ads, YouTube, etc, Offline marketing strategy, ATL/BTL promotional campaigns, and events. Focused on building drone ecosystem by penetrating new markets and alliances with potential clients, and partners. Running promotional trade schemes for Dealers and distributors.

Worked as Business Head for the company’s e-commerce start-up venture 10digi.com, responsible for business growth, marketing, and business operations & led a team of cross-functional verticals. Handled company’s B2B corporate clients and SIM delivery lead management projects for clients like Airtel, Vodafone & Jio. Handled brand building, ATL/BTL campaigns, events & exhibitions, performance marketing, lead generation and promotional activities, A/B testing & multivariate analysis for campaign efficacy. Data analytics, sales Forecasting, consumer behavior, customer lifetime value (CLTV), and usage pattern analysis by using machine learning models like linear regression, multivariate logistic regression & clustering. E-Commerce Web Funnel strategy for unmatched consumer experience. Built the Same Day e-commerce delivery business model & optimized it to just 2-hour Delivery for metro cities. Scaled business to 30 cities in India.

Implemented product marketing, digital marketing (SEO,SEM,PPC), performance marketing (Google ads), lead generation, and prepaid acquisitions for Delhi/NCR. Implemented Go-to-market strategy, brand campaigns, A/B testing & multivariate analysis for campaign, and trade engagement schemes for sales channels. Handled marketing communications, product and customer life cycle management, promotional activities, and ATL/BTL campaigns. Competition tracking and product performance and analysis. Launched new prepaid products resulting in revenue growth of 8%. FRC, STV, FTT, and other acquisition products resulted in new customer acquisition growth of 12% month on month.

Responsible for B2C Product marketing, Prepaid Acquisitions, and Trade Marketing. Established products & schemes for segmented user groups, launching new FRC, STV, FTT, and other acquisition products. Handled marketing communications, promotional activities, and ATL/BTL campaigns for all the products & brands.

Business development & new client acquisition, preparing RFPs. Executed marketing activities of telecom network solutions to develop and generate potential international markets like Africa.

Worked as Marketing & Business Development Head and responsible for for all the marketing and business development activities and revenue generation. Handling existing clients & generating new business through digital marketing (SEO,SEM,PPC), Social Media Campaigns (Google ads, Linkedin, Facebook, YouTube etc.) & digital marketing.