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Arnab Halder

@arnabhalder

Marketing Manager at Performalytic Corp

Sonarpur, Kolkata - 700150, West Bengal, India

linkedin.com/in/arnab-halder-69228111

Performalytic CorpPurdue University (Simplilearn)

Creative and strategic Marketing Manager with over a decade of experience in managing and growing social media presence for diverse brands. Expert in developing engaging content, optimizing social media strategies, and leveraging analytics to drive engagement and brand awareness. Proven ability to lead teams, manage multiple social media platforms, and execute successful campaigns.

Experience

Marketing Manager

Performalytic Corp

•Sep 2023 - Present•Chicago, USA

Developed and executed comprehensive social media strategies to boost brand presence and engagement. Created and curated engaging content for various social media platforms, resulting in increased followers and interactions. Analysed social media performance and adjusted strategies to maximize reach and effectiveness.

Sales Support Representative

Office Beacon LLC

•Jun 2022 - Sep 2023•California, USA

Managed social media accounts and executed targeted social media campaigns to drive lead generation. Developed and scheduled content, monitored engagement, and responded to audience inquiries. Utilized data-driven insights to refine social media strategies and improve campaign performance.

Customer Success Associate

GetMax.ae

•Oct 2019 - May 2022•Dubai, UAE

Coordinated social media efforts to promote Du Telecom and Microsoft products. Engaged with customers through social media channels, providing support and gathering feedback. Implemented social media advertising campaigns to boost product awareness and customer retention.

Assistant Manager (BD)

Jio Telecom

•Aug 2018 - Oct 2019•Mathurapur, India

Managed social media presence and content creation for Jio Telecom. Developed social media campaigns to support business development and customer acquisition. Monitored social media trends and adjusted content strategies accordingly.

Direct Sales Executive

BG Distributor

•May 2015 - Jul 2018•Kolkata, India

Executed social media strategies to promote FMCG products and engage with the online community. Created and scheduled social media posts, tracked engagement, and responded to customer inquiries. Collaborated with marketing teams to align social media efforts with overall marketing goals.

Customer Success Executive

Skytouch Solution

•Jan 2014 - Dec 2014•Kolkata, India

Facilitated social media campaigns to promote SaaS and website development services. Engaged with customers and prospects through social media channels, enhancing brand loyalty. Analyzed social media metrics to optimize content and improve audience engagement.

Customer Care Executive

Magus Customer Dialog

•Aug 2010 - May 2011•Saltlake, India

Managed social media interactions with customers, addressing inquiries and resolving issues promptly. Monitored social media channels for customer feedback and implemented improvements. Enhanced customer satisfaction through effective social media communication and support.

Education

Sathyabama University

Master of Business Administration

Entrepreneurial Studies

Jan 2013 - Jan 2015

Calcutta University

Bachelor of Arts

English Language and Literature

Jan 2009 - Jan 2012

Purdue University (Simplilearn)

Post Graduate in Digital Marketing

Jan 2024

Licenses & Certifications

Post Graduate in Digital Marketing

Purdue University (USA) - Simplilearn

Issued: Jan 2024• No expiration

Skills

Social Media Strategy
Campaign Planning
Platform Management
Trend Analysis
Copywriting
Visual Content
Video Production
Blogging
Social Media Analytics
Performance Metrics
ROI Analysis
Audience Engagement
Influencer Collaboration
Customer Interaction
Paid Social Campaigns
Budget Management
A/B Testing
Brand Voice
Reputation Management
Crisis Communication
Facebook
Twitter
Instagram
LinkedIn
YouTube
Pinterest
Google Analytics
Hootsuite
Sprout Social
Buffer
Canva
Adobe Creative Suite
Photoshop
Illustrator
Video Editing Software
HubSpot
MS D365
Odoo
Flowz
ClickUp