Ajay Kumar

Creating and executing comprehensive B2B digital marketing strategies to achieve the business objective new pro member signup increase upto 5%. Built demand generation marketing campaigns on Google Ads, Twitter Ads, and SEO. Expertly manage HubSpot contact & company management, email marketing, lead scoring, marketing automation workflows, and deal pipelines. Implementing email marketing campaigns for lead nurturing, drip campaigns, and email automation in HubSpot. Using ABM marketing to reach enterprise clients for engagement, lead generation utilizing HubSpot's ABM tool. Draft compelling content for email marketing copy, PPC ads copy, and newsletters copy. Using Google Analytics for tracking website and marketing campaign performance, Posthog for product analytics like engagement and acquisition, and Chargebee for monitoring subscription metrics. Create and maintain dashboards and reports for marketing, sales, and customer teams in HubSpot, Looker Studio, Posthog, and Chargebee. Collaborate with tech, customer service, and sales teams to grow memberships and upsell plans, using Notion for project management tasks.

Creating the B2B digital marketing strategy for paid and organic campaigns. Implementing on-page, off-page, and technical SEO techniques to optimize the blog on the website. Running a B2B PPC marketing campaign on LinkedIn and Google Ads. Preparing the LinkedIn marketing strategy for cold outreach campaigns through messaging and Sales Navigator. Email outreach campaign to increase the quality lead utilizing data enrichment platforms like Apollo and ZoomInfo. ABM marketing strategy targeting specific companies to generate leads. Analyzing campaign performance based on campaign objectives, reviewing metrics such as CTR, CPC, CPL, CPM, ROAS etc., in the LinkedIn and Google Ads dashboards. Managing leads in Zoho and developing comprehensive email nurturing campaigns to drive engagement and conversions. Handling the WordPress (CMS) website, publishing blogs and news, and optimizing content according to SEO guidelines.

Planned and executed B2C paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and Bing Ads. Conducted in-depth keywords, audience research, and segmentation to target the right audience with compelling ad copies. Managed campaign budgets effectively, and develop engaging ad copy, and landing pages to maximize campaign effectiveness. Implemented A/B testing methodologies to optimize ad performance and identify winning ad variations. Monitored campaign performance, analyzed key metrics, and made data-driven optimizations to improve ad performance and ROI. Conducted comprehensive On-page, Off-page, and Technical SEO techniques, resulting in a significant increase in organic traffic and improvement in search engine rankings.

Responsible for maintaining all client data, files, and documents in software, excel, and Word files. Effective coordination with team members to better performance of the work, and resolve queries and maintaining data in the CRM. Creating and editing documents, word files, as per requirement. Working on large Excel files and preparing MIS reporting weekly and monthly bases. Utilized advanced MS Excel (VLOOKUP, HLOOKUP, data validation, filter data, pivot table). Grip on Tableau and Power BI. DATA analysis using Excel.

Completed bachelor’s degree.