KUGAN VARADARAJAN

Complete development of marketing strategies & analysis to measure the effectiveness of marketing campaigns. Creating and maintaining Google Ads & Meta Ads-based campaigns. Developing and adhering to monthly and quarterly social media and EDM strategy documents. Creating Facebook Conversion API, Meta Pixel tags and Google Tag Manager integrations for the landing page. Producing Email Marketing Strategies and generating a full EDM campaign monthly basis for Newsletters & updates etc. Using HubSpot tool's features & functions for sorting existing & upcoming client data and insights. Optimizing campaigns to ensure maximum reach, engagement and the development of creative concepts for social media posts, ads, paid ads, etc. Coordination with the SEO Team for the monthly SEO plans... i.e. Key-Word rankings, SEO on-page activities, GA traffic, and off-page SEO activities. Discussion and planning of the process for each individual supplier's integration into our platform and regarding the full range of products and services they offer. Writing articles for Australian-based healthcare publications and national magazines. Coordinate regular meetings with the backend team to ensure that the medical e-commerce platform operates properly. Attending meetings with brand managers along with shareholders to derive the flow of marketing plans for products they are planning to launch in the Indian market. Complete market research of the competitor analysis of existing products for pricing, labeling and other statistics. Client servicing for existing clients and the upcoming client onboarding process. Designing innovative brochures & presentations based on prospective clients' needs & industries.

Creating and implementing a social media strategy to align with brand goals. Developing and managing relationships with prospective clients. Generating flowchart diagrams for the UI/UX with the UI/UX Team. Collaborate with other teams and customer service to ensure brand consistency. Creative concept implementation for social media posts, Ad campaigns, paid ads, etc. Maintaining brand's Online Reputation Management (ORM) on social media platforms. Creating presentations for strategy meetings with brand managers and internal teams. Client Service and communicating the execution of ideas from multiple brands to the designer team. Maintaining and updating E-commerce platforms such as Amazon, Flipkart, and promotion through ads. Coordinating & working as a team to provide innovative ideas for upcoming brand pitches and marketing plans. Initiating ideas based on current technologies and trends to develop brand awareness, lead generation, and sales conversations. Preparing a monthly detailed social media calendar for multiple brands and presenting the performance data metrics to the client.

Improved content management and simplified workflow using CMS tools. Providing creative ideas for content marketing and update website online presence. Using pixel tags and online applications for tracking and generating retargeting campaigns. Preparing promotional emails and organizing their distribution through various online tools. Creating the formulation of a procedure to build a lasting digital connection with customers. Planning and executing a SaaS product marketing strategy for a Fintech application platform. Collaboration with designers to improve user experience, creative design and editing of videos etc. Measurement of overall performance using Web analytics tools like Google Analytics and Facebook Meta Analytics. Monitoring and implementing innovative presence on social media platforms (Facebook, Instagram, LinkedIn, and Twitter, etc.). Launching of optimized online ad campaigns through Google AdWords and Facebook Ads to increase the brand awareness and reach of the company's products and services. Acquiring insight into online marketing trends and providing strategies based on current affairs through continuous competitor analysis, keyword analysis, and content enhancement for better engagement.

Handing of email inquiries/follow-ups. Monitoring and reporting on marketing campaigns' performance. Creation of schemes for content marketing and product marketing. Maintaining of Zoho SalesiQ tool’s online presence and interactions. Updating and maintaining various CRM tools and services efficiently. Developing and executing strategies to generate leads, qualify and convert them. Creating and maintaining metrics reports on marketing activities and business impact. Using of LinkedIn premium accounts for B2B lead generation and website retargeting. Building and managing social media profiles and an online presence on multiple platforms. Developing, tracking and managing email campaigns including template designs and content. Analyzing to develop insights and make recommendations on online presence for optimization. Writing various types of articles on a wide range of topics for blogs and maintaining an editorial calendar.