Aakriti Guglani

Analyzed marketing data to identify trends and develop insights that informed future marketing decisions. Developed marketing campaigns to increase brand awareness and customer acquisition. Collaborated with marketing and sales teams to improve content marketing and cross-promotional initiatives. Managed a team of 3 marketing and design professionals to develop and execute marketing campaigns. Utilized digital marketing tactics to launch a successful online campaign that increased website traffic by 25.3% and drove over 100% in ROI with ticket sales. Created and implemented a work-flow for inter-continental teams that led to an increase in team efficiency.

Developed marketing campaigns to increase brand awareness and customer acquisition. Created a comprehensive style guide that improved the consistency of the company’s branding across all channels. Developed and implemented a comprehensive marketing strategy, resulting in a 100% increase in leads and sales, taking the business from zero customers to acquiring 10 new customers and an additional 100 high-quality leads.

Implemented SEO tactics and developed content marketing campaigns that improved organic search rankings, resulting in a 12.55% increase in website leads. Leveraged analytics tools to track and report on the success of marketing campaigns. Monitored and analyzed key performance indicators to inform ongoing marketing strategies. Developed and managed a paid search campaign that generated over 1300 impressions and resulted in 10 successful conversions in one month.

Developed creative strategy for print and digital marketing campaigns. Developed content marketing campaigns for multiple channels, including email, social media, and paid search. Created an influencer marketing campaign that resulted in around 21% increase in social media followers. Created a social media calendar that increased the efficiency of content creation and scheduling.