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CHINTHALA SAI VIVEK REDDY

@chinthalasaivivekreddy

Digital Paid Media Marketing Team Lead at Orange Carrot

Hyderabad, Telangana, India

Orange CarrotGITAM University

Vivek Reddy is a results-oriented Digital Marketing Specialist with over 7 years of progressive experience in Performance Marketing, SEM, and PPC. He specializes in crafting and executing comprehensive digital strategies across multiple platforms, including Google Ads, Meta, and LinkedIn. He has a proven track record of managing high-budget accounts (exceeding $500k monthly) and optimizing ROI for diverse industries.

Experience

Digital Paid Media Marketing Team Lead

Orange Carrot

•Jul 2023 - Present•Hyderabad, Telangana, India

Spearhead the development and execution of advanced digital media strategies, achieving KPIs in Branding, Online Paid Media Marketing, Engagement, Direct Response, Lead Generation, and Remarketing. Leverage profitability modeling, Google Analytics, and e-commerce data to drive ROI across Search, Display, YouTube, Mobile, Social Media, Online PR & Programmatic Platforms. Oversee account management with monthly budgets exceeding $500k, consistently delivering exceptional results.

Digital Paid Media Marketing Specialist

Orange Carrot

•Sep 2021 - Jul 2023•Hyderabad, Telangana, India

Plan and implement comprehensive digital marketing strategies for blue-chip clients, ensuring tailored solutions for different industries and geographies. Manage high-budget accounts, achieving 4-7% monthly ROI for Ecommerce and 5-10% reduction in monthly CPA for Lead Generation. Exhibit expertise in Search, Display, YouTube, Mobile, Social Media, Online PR & Programmatic Platforms.

Senior Executive Performance Marketing

Havas Media Group

•Mar 2021 - Aug 2021•India

Lead all facets of digital marketing efforts, including SEM, Social Media, and Display Advertising. Utilize analytics to measure and report on performance, optimizing spend and creating innovative growth tactics. Collaborate with cross-functional teams to enhance landing pages and improve user experience.

Senior Online Paid Marketing Executive

Clicksco

•Feb 2020 - Feb 2021•United Kingdom

Design and oversee comprehensive digital marketing campaigns, including Marketing Database, Email, and Display Advertising. Collaborate with advertising and media experts to enhance marketing results and stay abreast of industry trends.

Digital Marketing Executive

Digital Medha & Advertising

•Aug 2017 - Feb 2020•Hyderabad, India

Formulate and execute robust media planning strategies, optimizing paid campaigns across social media platforms. Lead teams in coordinating with third-party platforms for ad space, contributing to new business opportunities. Specialize in Media Planning Strategy and execution of Influencer Campaigns.

Education

GITAM University

B. Tech

EEE

Jan 2017•Grade: 64%

NRI Junior College

Intermediate Education

Mathematics, Physics, Chemistry

Jan 2013•Grade: 80%

Sri Chaitanya Techno School

SSC

Jan 2011•Grade: 84%

Licenses & Certifications

Google Search Ads

• No expiration

Google Display Ads

• No expiration

Google Video Ads

• No expiration

Google Shopping Ads

• No expiration

Skills

Strategic Digital Planning
Performance Marketing
Multi-Platform Expertise
Budget Management
Industry Specialization
Google Analytics
Meta Ads Manager
Google AdWords
Bing Ads
Programmatic Advertising
Hootsuite
WordPress
Asana
Clickup
Slack
Canva