Anirban Maity

Client Relationship Management and Team Leadership: Serve as the primary point of contact for clients, overseeing media plans, client onboarding processes, and ensuring high-quality delivery of services. Leading a team of 6 paid media specialists, providing guidance on campaign execution, analysis, and professional development. Monitoring and managing platform performance to ensure campaigns meet SLA and accuracy standards. Campaign Management and Budget: Lead the day-to-day management of digital performance campaigns across diverse platforms including LinkedIn, Facebook, Instagram, Twitter, Tik-Tok, Snapchat, and Google Ads ( Search and Display Network). Successfully managing budgets of avg. USD 200K -250K for each platform per month, ensuring optimal allocation and ROI. Performance Monitoring and Optimization: Monitor and measure campaign performance, utilizing insights to deliver strategic optimization recommendations. Implement B2B and B2C lead generation and conversion campaigns across international markets, driving tangible results. Reporting and Process Optimization: Report, track, and measure all campaign activity against performance-based KPIs and benchmarks, leveraging automation tools for streamlined reporting processes. Identify opportunities for process automation to enhance campaign management efficiency and reporting accuracy. Analysis and Strategy Development: Conduct in-depth research and execute critical components of campaign builds, including audience research and account structure development. Analyze existing paid social campaigns, conduct A/B tests, and provide detailed monthly reports with actionable insights and recommendations. Monitoring and managing platform performance to ensure campaigns meet SLA and accuracy standards. Generating and presenting WBR and MBR to clients, highlighting campaign success and areas for improvement. Leading the onboarding process for new platforms and initiatives, ensuring smooth integration and successful camp

Managed end-to-end campaign execution, including planning, implementation, optimization, and performance tracking across multiple digital channels (SEM & SMM). Ensured campaigns were executed within budget and timelines, while maximizing effectiveness and delivering desired outcomes. Prepared comprehensive monthly campaign performance reports, analyzing key metrics, and providing actionable insights and recommendations. Presented findings to clients, highlighting achievements, areas for improvement, and the way forward for upcoming months. Collaborated with clients and internal teams to develop effective content strategies aligned with campaign objectives and target audience preferences. Ensured consistency in messaging and brand voice across all digital channels, optimizing content for maximum engagement and impact.

Drafted and optimized campaigns across various channels including Search, Display, and YouTube to achieve marketing goals and objectives. Ensured campaigns were structured effectively and aligned with client objectives to maximize ROI and performance. Set up and managed AdWords accounts, optimizing campaigns for optimal performance and budget utilization. Implemented ongoing optimization strategies to improve campaign performance and achieve marketing objectives. Conducted A/B testing and analyzed results to refine targeting, messaging, and creative elements for maximum effectiveness.

Generated leads through targeted marketing campaigns and coordinated with the sales team to achieve their targets. Provided sales team with qualified leads and supported them in closing deals, fostering collaboration and alignment between marketing and sales efforts. Analyzed performance metrics and KPIs to measure the effectiveness of marketing campaigns. Prepared regular reports on campaign performance, providing actionable insights and recommendations for optimization. Developed comprehensive SEM and SMM strategies aligned with business goals and target audience preferences. Conducted keyword research and audience analysis to inform campaign targeting and messaging.

Distribution of information about the Company’s products to physicians, hospital nurses, and medical technicians. Implement knowledge of disease and pharmacology, educating target groups about drugs, their cost and possible side effects. Identifying doctors who dispense the most prescriptions, host speaker programs for doctors to come in and discuss healthcare issues.