Abhinav Gautam

I lead awareness and lead generation through SEM, SMM, email marketing, and ABM strategies, including data scraping and LinkedIn campaigns, while managing the digital presence across SEO, SEM, PPC, and social media. Additionally, I direct brand identity campaigns, and A/B test content using Generative AI, and oversee content marketing for blogs, whitepapers, and websites.

I led marketing efforts in the USA and New Jersey area, focusing on awareness and lead generation through SEM, SMM, email, and ABM strategies while driving growth via both performance and organic marketing to boost brand identity and engagement.

I led growth marketing through performance and organic channels, managed lead generation via ABM strategies, and oversaw content for the website, whitepapers, and blogs, while driving the digital presence with SEO, SEM, PPC, and social media strategies, including A/B testing of marketing content using generative AI tools.

I managed 60+ sites in Noida, generating over INR 15 Lac quarterly, and increased activations and engagement from 40% to 85%. I developed a customer acquisition strategy driving 20% monthly growth, achieving a 130% increase in customer base and 37% revenue growth. I led digital and offline marketing efforts for Parkwheels/Park+, including alliances with three international brands and executing 150+ promotional camps.

I spearheaded the digital presence through SEO, SEM, PPC, and email, while driving brand identity and awareness, managing ABM lead generation, and leading content marketing for blogs, whitepapers, and websites. Additionally, I developed go-to-market strategies, analyzed consumer trends, and worked closely with leadership to drive strategic growth and foster customer relationships.

I generated over ₹10 Cr in revenue through marketing activities like conferences, webinars, and digital campaigns, managed relationships with 25+ top tech brands and 100+ Indian brands, and led SISL/TJ brand promotion via ATL-BTL channels. I also drove the digital presence, created testimonial content, and strengthened OEM alliances to achieve sales targets and deal conversions.

I achieved an average annual sales revenue of INR 3 Cr and successfully established a branch office inside Lovely Professional University (LPU), catering to high-profile clients like Barkha Dutt. Additionally, I led business development, revenue generation, and vendor alliances. I was responsible for the launch of the iPhone 5S.

I planned and executed promotional campaigns, driving revenue through business development while managing marketing communications and vendor alliances.