Ashish Khadka

App orders increased by 50% within first 6 months by optimising ads & targetting. Deep Data analysis on Pan India B2B Locations and users behaviour | used specific targetting strategies for incremental growth in Order & Revenue with same spends. Increased GST Orders percentage share from 30% to 90% within 3 months - Campaign structure planning and changes implementation were made. (Strategies included multiple changes in targetting). GTM Tags & Triggers implementation | Fixed reports overall structure. A/B testing on google play console & scaled organic reach of app. Involvement with Tech for App development & Team management.

Client Onboarding & Needs Assessment, Campaign Strategy Development, Paid Advertising Management, SEO & Content Optimization, Data Analysis & Reporting, A/B Testing, Budget Management, Client Communication, Market Research, Lead Nurturing Strategies.

Setup Google ads account for GoMechanic from scratch and scaled to 5CR monthly spends. Leading a team of 5 for all ongoing paid campaigns across Google, Facebook, Twitter and other Channels & managing Budget of 7-CR monthly. Monitor ongoing paid campaigns on daily basis. Have Experimented on almost every possible App campaign over google ads for better understanding of campaigns. Branch integration | DV 360 Integration | App users scaled from 0 to 5M+ users. Heavily involved with Tech and app development team for new features rollouts | App testings & signoffs. Setup accessories and spares Google ads accounts from scratch along with GTM implementation. maintained ROI by 5 times month over month with scale in monthly spends. Investors data and reports creations.

Product and Merchandising: Set the e-commerce product and merchandising strategy: own the customer journey, prioritize features, build consensus within the team and coordinate delivery to produce high-quality digital experiences. User Experience: Understand customer desires, develop empathy to provide solutions to meet and exceed needs. Lead bringing these solutions in a visually impactful manner to life in digital platforms. Digital Marketing- Handling all the digital media accounts of limeroad (Google/Facebook business/Instagram marketing/Facebook advertising) to promote products. Managed in app- Notifications for Ethnic category.

Completed 12th CBSE Delhi and 10th CBSE Delhi.