Abhinav Dhiman

Designed and implemented multi-channel demand generation and digital advertising strategies, including e-mail campaigns, digital advertising, and social campaigns. Managed and optimized paid digital marketing budgets (paid search, display, video, paid social). Led the development of customer personas and journeys using an accounts-based marketing (ABM) approach. Developed performance goals for SEM, marketing, e-mail, social, and display advertising campaigns, and trained internal teams on marketing automation and analytics tools.

Planned and executed digital marketing campaigns (web, SEO/SEM, ABM, email, social media, and display advertising). Managed all digital campaigns from ideation to optimization, handling media spends across various digital mediums. Optimized campaign performance by defining and segmenting audiences for remarketing. Configured and maintained ad conversion settings, Google Analytics, and Tag Manager.

Planned and executed all digital marketing efforts, including SEO/SEM, email, social media, and display advertising campaigns. Measured and reported campaign performance against goals, identifying trends to optimize spend. Collaborated with internal teams to create landing pages and optimize the user experience, utilizing strong analytical ability across multiple customer touchpoints.

Managed the strategy and setup of all paid campaigns (Adwords, Facebook, LinkedIn). Developed strategies to drive online traffic and improved website conversion rates. Oversaw the social media strategy and managed online brand and product campaigns to raise brand awareness.

Managed the strategy and setup of all paid campaigns across 15 countries. Measured and optimized paid marketing using Google Analytics. Owned and maintained site analytics and campaign reporting. Managed both on-page and off-page SEO, performing keyword research and monitoring web analytics dashboards to recommend PPC and SEO strategies.

Responsible for managing social media presence and reporting. Managed PPC campaigns and online research, focusing on brand development and website traffic growth. Monitored benchmarks to analyze and report on the effectiveness of social media programs.