Abhinav Krishna

Ad-tech platform and programmatic monetization solutions provider for independent publishers

Reported on weekly inbound traffic and engagement data across from all digital marketing efforts. Led Social Media, Content Marketing and SEO for Crest and MateLabs whilst also being involved in other core marketing operations such as Paid Advertising, Email Marketing, Sales Enablement and Events. Improved SEO performance by implementing content and link building strategy leading to 3x increase in organic traffic. Developed, wrote, published, monitored multiple PPC ads campaigns (Google, LinkedIn) and implemented ad conversion tracking using Google Tag Manager. Implemented funnel optimization using tools like Google Analytics, Hubspot, Hotjar to pinpoint friction points within the funnel, allowing for strategic adjustments in messaging, targeting, better audience segmentation and improvement in conversions. Responsible for creating email campaign content, list building and segmentation, implementing tracking links, email testing and execution. Performed A/B testing to improve open rate and ctr of email. Launched social media campaigns on LinkedIn to increase top of funnel engagement which led to 8000 new followers in 5 months, increase in engagement by 12%, and increase in MQL from LinkedIn by 80%. Created comprehensive sales enablement materials in alignment with the buyer’s journey , including pitch decks, sales documentation, and collateral, in collaboration with sales and design teams. Developed and implemented comprehensive content distribution strategies to maximize the reach and impact of our content assets, including blog posts, whitepapers, case studies, videos, and more.