Manoj Gururaja

Managed marketing including developing strategic business plans, ensuring overall profitability, revenue growth, maximum market penetration, brand awareness, sell-through, and client satisfaction. Handled Email Automation using Pardot and Salesforce while satisfying global privacy laws, built landing pages, and have working knowledge of HTML. Paid close attention to Email open rates, unsubscribe rates, improving open rates from 12 to 30%. Collaborated with sales & product teams for devising strategic marketing plans to enhance brand salience and lead generation for business development. Formulated marketing revenue targets, marketing strategies and plans with the budget of INR 60 lakhs. Directly reported to the Head of LHH India. Generated 600 LinkedIn leads against the target of 450 leads and also generated revenue of INR 50 lakhs with 60% profit margin.

Created the digital version of a weekly in-person Fresno State event called International Coffee Hour for the first time in 30 years due to COVID-2019 restrictions. Used insights gathered from research studies to develop marketing and positioning strategies for products. Promoted the event using social media, specifically Facebook and Instagram; posted thoughtfully to encourage audience involvement and monitored post performance using data analytics. Managed challenges associated with recruiting, training, and keeping track of speakers from ten different nations for the event in a virtual environment. Developed and implemented best practices for recording events uploaded them to the Fresno State website, and worked with various software simultaneously while hosting 40–50 individuals.

Executed Email Automation using Mailchimp for proprietary Stock Market Analysis Software (SaaS) with numerous (1 month, 3 month, 6 month, and 1 year) subscriptions for trading and investment decisions. Increased clientele by 20% during the tenure as a result of exemplary customer service and consistent return on investment. Set up meetings with potential customers through sales calls in order to schedule at least one meeting per day to market services. Started a monthly market research practice to learn more about the target market & audience that is active on social media sites like Facebook and Instagram. Met and addressed at least five clients' short- and long-term financial goals by speaking with them face-to-face, on the phone, or via video calls.

Created a marketing strategy to attract more Indian students and boost Fresno State's International Student Annual Revenue using Email Automation. Built Landing Pages for Social Media Posts. Conducted in-depth market research, reviewed numerous government reports, and divided the target market and customer into segments. Designed & developed materials and managed content to target international students. Recruited people from 10 different countries to testify for the university and communicated with the target audience through webinars on Zoom. Led numerous projects and oversaw social media marketing for Fresno State.

Studied abroad in Australia and Peru for a semester each.