Akanksha Singhal

Executed and optimized PPC campaigns (Google/Facebook) to control CAC. Managed Meta Sales Ads, Lead Generation Campaigns, and Google Performance Max/Search Ads. Handled end-to-end asset creation (copies + creative). Managed SEO requirements, including onpage content, technical SEO coordination, competitor research, and off-page backlinks. Managed Shopify backend and coordinated cross-functionally with development agencies.

Increased customer acquisition and retention using organic, performance marketing, and PR activities. Monitored Google UAC and Meta App Installation Campaigns, optimizing for high ARPU. Executed retargeting campaigns and analyzed data trends from Google Analytics. Managed social media calendar, conducted competitor research, and handled SEO/ASO tasks, including keyword research, content creation, and publishing PR articles.

Responsible for organic and paid user acquisition for the Frames App, localizing content for 17 different languages. Executed ads on Apple Search Ads and Google UAC campaigns, optimizing keywords and creatives to control CAC. Increased subscribed users by 8%.

Managed SEO for non-business categories, increasing traffic from scratch. Implemented FAQ and Article schema markup for rich results. Conducted keyword and topic research for content teams. Executed off-page SEO strategies, including guest posting and content sharing on platforms like Quora and Facebook groups.

Managed performance marketing campaigns (Facebook boosting, engagement ads) and assisted with UAC/Meta App campaigns. Handled ASO, including keyword research and graphic asset experiments. Developed content marketing strategies and managed community building across WhatsApp and Facebook groups.

Managed ASO, competitor research, and keyword research. Handled social media management, including building and managing FB Groups and WhatsApp communities. Performed SEO tasks such as link building on Medium and Quora, and updating meta tags.