VIKRANT SALARIA

Develop lead generation campaign/program strategy, objectives, goals, metrics, and define best practices, standards and processes to drive successful customer acquisition and current customer up-sell opportunities. Create annual and quarterly marketing plans for lead flow. Communicate and educate the sales team on plans and outcomes for better target allotment. Track lead flow to ensure the appropriate sales channels are following up on marketing leads in a timely manner. Maintaining various key performance matrices - CPA, CPL, Revenue, and ROI. To drive effective BTL marketing campaigns: School Engagement, Seminar/Webinar, Kiosk placement in societies/Mall/Metro, OOH, Local print/Media, D2D. Work closely with field marketers, based locally in the regions, to help execute the campaign plans. Coordinating with various internal and external stakeholders including Center head, marketing managers, sales team etc. Report weekly progress in easy-to-read, executive style dashboards, along with plans to fix gaps between actual and targeted leads value. Continuously develop new strategies to increase touch-points within a customer’s journey in order to optimize conversion rates.

Wrote creative and engaging briefs for internal and external agencies. Produced engaging online marketing campaigns. Developed strategies and tactics to get the word out about our company and drive qualified traffic to our front door. Developed sales and marketing strategies so that the product can be launched in a more smooth manner. Handling various marketing activities like Social Media, ATL and BTL to promote brand. Deploy successful marketing campaigns and own their implementation from idealization to execution.

Successfully implementing Agile Practices in Sales by Sprint Planning, Sprints, Daily Scrum and Retrospective. Performing business analysis and translate business requirements to functional specifications and manage changes to them. Research, document and analyze data in support of business function. Provide application support to the development operations department. Understand the requirements of the business. Income planning of the sales executives and leaders. Developing quotes and proposals to the end users. Planning and arranging meetings with the prospects. Educating the sales team about the products motivating them by marketing campaigns to achieve the sales target. Executing new marketing initiatives. Rapport building and identifying new customers. Preforming Gap and SWOT Analysis.

Formulated and presented innovative strategies to team members, executives and customers to build foundation for successful sales plans. Understanding the customer & business needs and translating them to the development team and providing the solutions to the sales team.