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Vikash Sinha

@vikashsinha

Asst. Manager Marketing at NCheng LLP

Faridabad, Haryana

NCheng LLP

Vikash Sinha is a seasoned Marketing and Sales leader with over 8 years of experience across FMCG, Electronics, and Technology sectors. He specializes in digital transformation, brand strategy, and performance marketing. His expertise includes developing 360-degree go-to-market plans, leading digital campaigns (SEO, SEM, PPC), and driving revenue growth in both domestic and international markets.

Experience

Asst. Manager Marketing

NCheng LLP

Dec 2023 - PresentNew York

Spearheading digital transformation and brand strategy initiatives. Overseeing digital marketing efforts and driving business expansion. Planning and executing strategies on Monday.com. Developing 360-go-to-market plans and content roadmaps. Led social media marketing efforts across platforms such as LinkedIn, Facebook, YouTube, and Instagram, overseeing vendor management and budgeting.

Brand Manager

BYLD Group

Feb 2021 - Dec 2023Gurgaon, Haryana

Led multiple brands and drove brand management. Formulated comprehensive 360-go-to-market plans and content roadmaps for apparel. Supervised a team of 12 marketing specialists and analysts. Successfully managed 6 marketing campaigns and production budgets, achieving increased social media awareness and website traffic.

Asst. Manager Marketing

OYSTER BATH & CONCEPT PVT. LTD.

Mar 2019 - Oct 2019

Supervised brand management and executed marketing and brand strategies. Planned and implemented BTL promotions and events. Managed SEM, SEO, and social media marketing budgets effectively.

Assistant Manager Sales and Marketing

ESP Films Pvt. Ltd.

Jun 2014 - Mar 2019

Led and mentored teams in developing campaign strategies and creating multimedia collateral. Drove business development teams and formulated business planning strategies by analyzing industry market intelligence. Formulated sales initiatives, marketing strategies, and innovative campaigns.

Education

MBA specializing in Marketing Management

Marketing Management

Sep 2012 - Jun 2014

Bachelors in Commerce

Commerce

Sep 2009 - Jun 2012

Graduate Diploma in Telecommunication

Telecommunication

Nov 2004 - Dec 2007

Diploma in Event Management

Diploma in Digital Marketing

Licenses & Certifications

SLII Experience™ (Ken Blanchard- SLII Model)

Ken Blanchard

• No expiration

DiSC Workplace Catalyst (Everything DiSC®)

Everything DiSC®

• No expiration

Crucial Conversations® (Crucial Learning)

Crucial Learning

• No expiration

Self-Leadership® (Ken Blanchard)

Ken Blanchard

• No expiration

BME (Ken Blanchard)

Ken Blanchard

• No expiration

Skills

Market Research Analysis
Consumer Behaviour Studies
Competitive Analysis
Brand Positioning Strategies
Market Segmentation Techniques
Product Development Lifecycle
Customer Relationship Management
Marketing Performance Metrics
Content Marketing
Digital Marketing
SEO
SEM
PPC
CRM
BTL Marketing
Omni Channel Marketing
Performance Marketing
Monday.com
Salesforce Pardot
AdTech Platforms
MS Office Suite