Abhishek Dutta

Reviewed key analytics of sales & marketing to create a sales strategy. Curated an effective lead funnel. Worked on inbound sales & established the brand identity digitally through brand awareness campaigns. Started E-commerce sales. Hired & trained SDRs for inside sales, B2B sales & account management skills. Retained the best staff possible. Controlled Bullwhip effect & implemented short delivery lead time. Conducted market research & worked on loyalty funnel. Tracked QA analysis on the products & found solutions on areas for improvement. Curated packaging designs for 20+ SKUs with the designer. Implemented new billing softwares (Freshbooks & Zohobooks) & ticketing software - Zendesk.

Worked on Whitepaper, forum advertising, blogs, analytics, graphic design tools & social media marketing. Worked with the top-level management (CEO, CTO, Head-HR & TLs) to understand growth strategies & achieve the same within the agreed TAT. Designed recruitment strategies by leveraging job boards such as LinkedIn Recruiter, Naukri Recruiter, Google X-Ray search, & boolean searches. Managed & guided the recruitment team to source, screen & hire employees for global regions. Implemented performance improvement plans to enable the performance management process. As a founding member, core responsibility included managing product experience, team hiring, marketing & sales. Designed & implemented marketing campaigns for various social media platforms & Enout’s Website. Managed E-mail marketing campaigns & Ads through Mailchimp & Google ads. Set up, managed sales team & platforms such as Trello, Lusha & outreach.io. Studied user behavior & built strategies around how to grow by cracking sales via cold calls & offline pitches. Monitoring the sales funnel & increasing the quality, number & conversion of cold, warm & hot leads. Curated & delivered multiple Employee Engagement sessions.