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Neeraj YadavNY

Neeraj Yadav

@neerajyadav

Area Marketing Manager and Business Manager at My Town Leader

Faridabad, Haryana

My Town LeaderUtopia Col Satsangi Kiran memorial Public School

Neeraj Yadav is a seasoned marketing and business development professional with over 5 years of experience. He specializes in strategic lead generation, enterprise sales strategy, and managing B2B channels across diverse sectors. His expertise includes driving e-commerce turnover, managing P&L, and leading large-scale marketing events while mentoring teams to achieve ambitious growth targets.

Experience

Area Marketing Manager and Business Manager

My Town Leader

Full-timeJul 2022 - PresentFaridabad, Haryana

Responsible for E-commerce turnover of 12 cities, B2B sales, and events with an ambition of 10cr. Improved business growth in target cities by 40%. Generated brand awareness in new regions, achieving 35% new user growth in the 1st Semester of 2023. Conducted 3 mega Sports events (Karnal Marathon, Half Marathon in Ambala Cantt, Haryana state athletics championship). Managing B2B sales with defense organizations, educational institutions, and sports clubs. Leading a team of 4 colleagues to guide them in market exploration. Managing economic performance (Top line / Bottom line) by city and sport weekly. Working closely with the retail Expansion team to establish new retail outlets.

Department manager

My Town Leader

Full-timeJul 2019 - Jul 2022

Led operational excellence of 2 locations through strategic plan implementation. Developed 8 teammates to achieve sales goals. Managed yearly Commercial planner and P&L structure. Improved product sales by 42% in 2021, making the branch the 2nd highest revenue generating branch in Delhi-NCR. Reduced store shrinkage from -0.70% to -0.20% in 2021. Managed a portfolio of 40+ products and services while mentoring the Cycling Department team. Provided customer care services and engaged with customers online platforms like AFS, Instagram, and Facebook.

Sales advisor

Decathlon Sports India

Full-timeJul 2018 - Jun 2019Chennai

Spearheaded existing customer satisfaction analysis through on-ground support and sales phone calls. Worked efficiently to overcome objections while developing sales plans to close sales and exceed established quota. Reported to middle management on contracts, sales objectives, activities, and prospect analysis. Managed stock and catchment analysis to understand competitors and new user growth.

Program analyst trainee

Cognizant

Full-timeDec 2017 - Jun 2018Chennai

Trained as Program Analyst Trainee (PAT) and responsible for Requirement Analysis, documentation, and creating application specific reports.

Education

Lovely Professional University(LPU)

Bachelor of Technology

Mechanical Engineering

Jan 2013 - Jan 2017

Utopia Col Satsangi Kiran memorial Public School

10+2

Grade: 78.8%

Shaheed Amar Singh Public School

10th

Grade: 85%

Licenses & Certifications

Recruitment and layout training

Decathlon sports India

• No expiration

Stock and cash flows and PNL training

Decathlon sports India

• No expiration

Customer care and sales training

Decathlon sports India

• No expiration

Skills

strategic lead generation
sales presentations
effective liaising
enterprise sales strategy
creative marketing
category supervision
Business Development-B2B channel
Digital Marketing
Retail Operations
Profit & Loss portfolio management
Coaching & mentoring
Target market data research
Customer prospecting & retention
Vendor management
Project Planning
MS Office suite
AutoCAD
MATLAB
Google analytics
Google Adwords