NYNeeraj Yadav
@neerajyadav
Area Marketing Manager and Business Manager at My Town Leader
Faridabad, Haryana
Neeraj Yadav is a seasoned marketing and business development professional with over 5 years of experience. He specializes in strategic lead generation, enterprise sales strategy, and managing B2B channels across diverse sectors. His expertise includes driving e-commerce turnover, managing P&L, and leading large-scale marketing events while mentoring teams to achieve ambitious growth targets.
Experience
Area Marketing Manager and Business Manager
My Town Leader
Responsible for E-commerce turnover of 12 cities, B2B sales, and events with an ambition of 10cr. Improved business growth in target cities by 40%. Generated brand awareness in new regions, achieving 35% new user growth in the 1st Semester of 2023. Conducted 3 mega Sports events (Karnal Marathon, Half Marathon in Ambala Cantt, Haryana state athletics championship). Managing B2B sales with defense organizations, educational institutions, and sports clubs. Leading a team of 4 colleagues to guide them in market exploration. Managing economic performance (Top line / Bottom line) by city and sport weekly. Working closely with the retail Expansion team to establish new retail outlets.
Department manager
My Town Leader
Led operational excellence of 2 locations through strategic plan implementation. Developed 8 teammates to achieve sales goals. Managed yearly Commercial planner and P&L structure. Improved product sales by 42% in 2021, making the branch the 2nd highest revenue generating branch in Delhi-NCR. Reduced store shrinkage from -0.70% to -0.20% in 2021. Managed a portfolio of 40+ products and services while mentoring the Cycling Department team. Provided customer care services and engaged with customers online platforms like AFS, Instagram, and Facebook.
Sales advisor
Decathlon Sports India
Spearheaded existing customer satisfaction analysis through on-ground support and sales phone calls. Worked efficiently to overcome objections while developing sales plans to close sales and exceed established quota. Reported to middle management on contracts, sales objectives, activities, and prospect analysis. Managed stock and catchment analysis to understand competitors and new user growth.
Program analyst trainee
Cognizant
Trained as Program Analyst Trainee (PAT) and responsible for Requirement Analysis, documentation, and creating application specific reports.
Education
Lovely Professional University(LPU)
Bachelor of Technology
Mechanical Engineering
Utopia Col Satsangi Kiran memorial Public School
10+2
Shaheed Amar Singh Public School
10th
Licenses & Certifications
Recruitment and layout training
Decathlon sports India
Stock and cash flows and PNL training
Decathlon sports India
Customer care and sales training
Decathlon sports India