Vamsi PSN
@vamsipsn
Dealer Development and Quality Manager at Maruti Suzuki India Ltd
Hyderabad, Telangana
Automobile professional with over 9 years of experience specializing in Channel Sales, CRM, Dealer Development, and Digital Marketing. The candidate has a proven track record of collaborating with cross-functional departments to evaluate, design, and improve business processes, significantly ensuring dealer profitability and market growth.
Experience
Dealer Development and Quality Manager
Maruti Suzuki India Ltd
Ensuring the dealer satisfaction score of the dealers are above the benchmark. Worked with cross functional teams to devise performance improvement strategies for dealer partners. Root cause analysis of complaints and implementing of process to reduce them. Onboarding and training of new dealers on MSIL systems and process. Audit of CI norms at the dealerships. Training of manpower of the customer journey.
Digital Marketing Coordinator (Addl Responsibility)
Maruti Suzuki India Ltd
On-boarded and trained dealers on hyperlocal concept and monitored inbound calls and cost per lead. Led the AP & Telangana region to become 1st to have 100% dealer enrolment. Achieved lowest Cost Per lead All India in AP & Telangana. Coordinated with dealers and agencies to create website content.
Territory Sales Manager
Maruti Suzuki India Ltd
Handled the biggest dealer in India which contributes to 36% of the region’s volume. EBR and Test Drive monitoring of dealerships. Forecasted the Car Sales (model wise and variant wise) for AP & Telangana. Achievement and forecast were correct in 93% of the months. Designed Budget plan for consumer discount schemes, manpower and dealer incentive schemes for AP & Telangana. Coordinated with agencies and publications for creation and publications of Print Ads with budget of Rs 10 Crore per year to increase the brand awareness in AP & Telangana. Coached sales associates in product specifications, sales incentives and selling techniques. Championed cause to increase the Market share by Top 10 model tracking, model to model marking, competition network mapping, activity and offer tracking. Helped increase the market share of Hyderabad by 6%, Anantapur by 12% & Mahabubnagar by 3% in 3 Years. Initiated celebrations unlimited scratch card scheme across AP & Telangana during Dusherra period with a budget outlay of Rs 20 Million which helped region achieve 33% more sales over average volume. Developed Revenue matrix & Cost matrix which led to savings of Rs 24 Million for the dealer partner. Initiated Skill Matrix and One step extra wherein executive were reviewed and counseled which helped increase their productivity from 3 cars to 3.2 cars per executive. Enhanced Customer satisfaction by drafting and sharing best practices among dealer partners. Evaluated potential locations for setting of outlets in Tier 3 and Tier 4 outlets based on growth prospects.
Education
IIM - Ranchi
PGDM/MBA
MVSR College (Osmania University)
BE
Electrical And Electronics