SRSamrat Roy
@user.2580422
Marketing Manager - B2B Growth & Digital Marketing
Delhi, India
Samrat Roy is a highly creative and goal-oriented Marketing Manager with expertise in transforming marketing and advertising strategies into measurable results. He has driven full-funnel B2B campaigns, ABM initiatives for Fortune 500 companies, and led teams across organizations including Tangence, NextBillion.ai, CareerNinja, and WisdmLabs. His technical toolkit spans Google Analytics, SEMrush, HubSpot, Facebook Ads, Google Ads, and marketing automation platforms.
Experience
Marketing Manager
Tangence
Kickstarted LinkedIn Full Funnel Ads to build revenue pipeline of $50K. Revamped 10-year-old website. Outbound Cold Outreach campaigns with 1.5% meeting booking rate. Handled multi-channel lead generation for SMB vertical. Ran company-specific 1:1 ABM campaigns for Fortune 500 companies. Managed a team of 3 (content writers, marketer, designers).
Growth Marketing Specialist
NextBillion.ai
Ran B2B FB ads generating ~$100K quarterly services revenue. Ran multiple email drip campaigns to revive dormant leads, resulting in pipeline of $800K. Kickstarted LinkedIn as full-funnel marketing channel. Collaborated with sales team to implement conversion strategies.
Product Marketing Manager
CareerNinja / LearnTube
Produced various content types to qualify MQLs into SQLs. Collaborated closely with sales team to implement conversion strategies.
Product Marketing + Management
WisdmLabs
Managed monthly FB ads worth 3.5L and optimized for results. Achieved 45% reduction in Customer Acquisition Cost (CAC). Created target personas and optimized buyer journey maps. Increased user engagement and conversions by 3.8%. Improved organic traffic and conversions by 4.5%. Established partnerships accounting for 3% of total revenue.
Education
National Institute of Technology, Silchar
Licenses & Certifications
Inbound Sales Certified
HubSpot Academy
Inbound Marketing Certification
HubSpot
Advanced Google Analytics
Fundamentals of Digital Marketing