Anisha Sharma is a digital marketing professional with over 4 years of experience specializing in performance marketing across Amazon, Flipkart, Myntra, Meta, and Google platforms. She has progressed from Digital Marketing Associate to Team Lead at Adyogi, where she scaled a Home & Kitchen brand to 100 crore revenue and contributed to building a SaaS tool for automating marketing processes. She holds certifications from the University of Virginia, London Business School, and various platform-specific advertising credentials.
Experience
Team Lead (Amazon, Flipkart & Myntra)
Adyogi
Contributed to creating a SaaS tool from scratch, automating manual processes, testing new features, and ensuring team-wide adoption. Implemented strategies that minimised attritions by 25% while effectively managing stakeholder relationships, ensuring customer satisfaction. Established in-house Flipkart expertise at Adyogi, successfully migrating all clients previously outsourced in the past 6 months. Collaborated with the BI team to automate reports to all clients without any API support. Strengthened partner relations with Amazon, securing additional agency support, beta program invitations, and advancing Adyogi to Amazon Advanced Partner.
Senior Digital Marketing Associate
Adyogi
Scaled a Home & Kitchen brand to 100 crore revenue in FY 22-23 by ads and catalogue optimisation. Facilitated end-to-end optimization for Blackberrys & Villain perfume, improving efficiency by 25%. Contributed to Adyogi’s tool Alpha Launch by spearheading automations that reduced manual work by 30%. Created a GTM plan for an existing fragrance brand expanding into personal care. Reduced CPC by 50% post one month of launch.
Digital Marketing Associate
Adyogi
Developed proficiency in Meta and Google Ads by overseeing a portfolio of 1.4 Cr through ad optimisation tools like Ads Manager & Google Analytics. Worked with over 20 D2C brands across diverse industries such as Apparel, Beauty & Personal care, Home & Kitchen, Health & Wellness etc.
Education
Shri Ram College of Commerce, Delhi University
B.Com(Hons)
Commerce
St. Xavier’s School
ICSE / ISC
Bokaro Steel City
Licenses & Certifications
Marketing Analytics
University of Virginia
Brand Management
London Business School
Email Marketing
Hubspot
Microsoft Excel
Meta certified Digital Marketing Associate
Meta
Flipkart Advertising Certified
Flipkart
Google ads display, search, video, shopping
Amazon Sponsored Ads
Amazon
Amazon DSP
Amazon
Ethics at workplace