Manasi Kabade
@user.2566671
Acquisition Marketing Manager - West at Axis Bank
Mumbai, Maharashtra, India
With over six years of dynamic experience in Experiential Marketing, Manasi Kabade has honed her expertise across a diverse range of sectors, including finance, FMCG, FMCD, products, and technology. She is particularly adept at Rural Marketing and has a proven track record of executing successful campaigns in media-dark geographies. Her goal is to leverage this rich background to contribute to building and enhancing the brand or product of a reputable institution.
Experience
Acquisition Marketing Manager - West
Axis Bank Limited
Building the Mumbai Corporate salary business portfolio alongside the RSM & Sales team. Hit and overachieved the target by 146% in 3 months. Creating and executing marketing strategy to build & develop NTB client acquisitions. Partnerships & associations with HNI & Affluent events.
Marketing Manager - Mumbai
Kotak Mahindra Bank
Planning and executing marketing strategies for all branches across Mumbai region. Handled 181+ branches across Mumbai. Leading Regional Marketing strategy - Activation, Events, Experiential Marketing, Product launches.
Experiential Marketing Manager - Activation
Essence MediaCom India
Cultivated the experiential marketing division at Essence MediaCom from scratch, onboarding 10 new clients. Revenue Growth of 35% in 2021-2022. Building and developing creative, BTL, Events and activation strategies for brands like P&G, Dell, Veedol, Coca Cola.
Executive - Business & Client Relationships
121 Experiences Integrated Marketing Solutions
Business Development: Onboarding existing portfolio clients for new business. Account Management: Handling activation and event projects from conception to execution. Key Accounts: AbInBev, Mondelez International, Axis Bank, Legrand.
Education
Symbiosis International University
MBA
Media & Communication
Bachelor of Mass Media
Mass Media
Licenses & Certifications
Innovation and Emerging Technology: Be Disruptive
Macquarie University, Australia
Fundamentals of Digital Marketing