Aditi Gupta

Leading the content marketing initiatives at Fitsol, focusing on educating and building a community around sustainable business practices, resulting in a subscriber base of 500 leaders with a 36% open rate. Responsible for inspiring and educating target audience about global sustainability policies and trends.

Spearheaded comprehensive demand generation strategies generating 264 Marketing Qualified Leads. Established the annual marketing strategy for FY2024 within a $1.5 million budget. Established the company's visual identity design philosophy. Strategically mapped customer journeys for high-lead-scoring prospective customers in North America and Australia. Managed cross-functional teams to execute cohesive global marketing campaigns.

Took a sabbatical purposefully to enhance marketing knowledge through practical experiences, self-study, and strategic thinking.

Responsible for establishing Marketing function and defining strategy. Generated a pipeline worth over $8M from high-intent leads. Built and deployed the complete marketing tech stack. Built and coached a team of four members. Led two rebranding and brand activation programs. Delivered a 350% increase in open rate and 300% increase in click-through rate for email campaigns. Established first formal social media program. Managed vendors and authored multiple content forms.

Devised and managed 10 cross-team campaigns valued at $10M+ in potential revenue. Developed and executed communication plans for new courses and certifications, increasing certificates issued by 30%. Ran ABM programs to increase training adoption. Developed reporting tools to reduce SLA by 70%.

Developed and executed inbound strategy to generate a pipeline worth $1.7M. Managed all campaign marketing operation tasks. Enhanced closing rate from 11% to 19% by automating MQL identification.

Redefined marketing strategy to establish NComputing as a thought leader in EdTech thin client category and generated a pipeline worth $1M+. Authored content for web, landing pages, blogs, and social media.

Delivered marketing acceleration program generating a pipeline of over $250,000. Managed Customer Product Councils generating $2.5M+ pipeline. Grew Fuel user group membership from 5,000 to 25,000. Managed execution of 5 global user FUEL summits. Led a 6-member vendor team.

Collaborated with Field Marketing Manager to run 30 events per quarter within a budget of $228,000 to generate a $41 million+ pipeline.

Executed PR plans, channel activities and media coordination for various hi-tech industry clients including Gartner, Sony PlayStation, and Amazon Web Services.