Jyoti Vashisth

Led joint GTM initiatives, bundling NitroX & Nitro Ads with LimeChat, Simpl & WebEngage products for enhanced value prop. Developed targeted email onboarding sequences for NitroX, accelerating product adoption & reducing TTV for new clients. Created 15+ sales enablement assets (proposal decks, SEO blogs, case studies), driving 18% increase in proposal win rates. Planned & executed bi-weekly product showcase webinars for 3 SaaS offerings, driving a 30% MoM increase in qualified leads. Owned PR initiatives, boosting CEO's industry presence and capturing funding announcement coverage in 100+ media outlets.

Curated 200+ email campaigns for 3 SaaS products (Digital Showroom, RISTA & DotPe) generating revenue of ₹29 lakh. Launched DotPe Capitals via targeted email & WhatsApp campaigns, generating 1500+ qualified leads within the first month. Produced and voiced product launch videos, creating 80+ YouTube 'how-to' videos that boosted cross-selling opportunities. Created messaging templates (in 20+ languages) for DotPe's WhatsApp Marketing Tool boosting merchant engagement by 18%.

Freelance web content management.

Achieved ~20% jump in the fertility plan conversion rate through WhatsApp based lead nurturing campaigns. Optimized product landing pages, driving a 14% increase in overall successful sales call conversion rates. Grew company LinkedIn followers from 2,000 to 12,000+ through strategic content management. Increased Daily Care Tip Engagement Rate by 26% through content improvement and creative copywriting.

Managed marketing strategy and content creation for 8 brands with a combined budget of ₹46 lakh. Drove CEO's personal branding on LinkedIn & Twitter, securing national media coverage resulting in 17 new inbound contracts. Designed community-building strategy, growing a client brand's audience to 57K+ mothers. Executed end-to-end social media sales campaign featuring Kareena Kapoor Khan.