AMANSHIKA MANKOTIA
@anshikamankotia
Growth Manager at Coding Ninjas
Gurugram, India
Results-driven growth specialist with expertise in diverse marketing strategies, including email, influencer, and WhatsApp marketing, alongside SEO and digital marketing strategy. The candidate has a proven track record of delivering CAC reductions and maximizing company outputs through data-driven decisions. They are well-versed in content strategy, stakeholder management, community building, and operational process optimization.
Experience
Growth Manager
Coding Ninjas
Reduced Customer Acquisition Cost (CAC) from 52% to 26% in 5 months through data-driven decisions. Achieved 10% MOM growth in leads from social media by leveraging influencer engagement. Increased organic/Google searches by 4% MoM through articles and reviews. Drove new experiments like webinars and masterclasses for lead acquisition. Surpassed targets by achieving 120% consistently.
Business Development
Coding Ninjas
Partnered with 200+ colleges, leading to a 350% growth in platform signups. Utilized campus ambassador network for offline seminars, increasing brand awareness and leading to 15% MoM organic search growth. Optimized campus ambassador operations for seamless customer management. Enhanced customer satisfaction through relationship management and operational improvements.
Education
USICT, Guru Gobind Singh Indarprastha University - Delhi, Dwarka
B.TECH
Computer Science Engineering
IPUCET AIR 4