AAAshish Agrawal
@user.2467954
Growth Manager at IDFC FIRST Bank
Janakpuri, Delhi
Experienced Growth Manager with a proven track record of driving user acquisition, retention, and revenue growth. Skilled in data analysis, A/B testing, and optimization of marketing campaigns. Strong background in digital marketing, product management, and business development.
Experience
Growth Manager (Paid, Martech and SEO)
IDFC FIRST Bank
Owned and Manage end to end implementation of Adobe Analytics, Appsflyer, Clevertap, and Akamai CDN on enterprise level. Increased Organic Card Issuance by 2X for Credit Cards, Paid by 3X. Successfully transitioned 40% Digital Acquisition from Lifetime Free Credit Cards to Fee-Based cards using Google Ads, Meta Ads, Flipkart Ads, PhonePe ads, and partner channels. Successfully made CRO changes to achieve 70% fee based card outs. Owning GMB, SEO, and CRO with substantial growth of all products. Stakeholder, Vendor, and Consultancy management. Implemented enhanced conversions on Meta with S2S integration.
SEO STRATEGIST AND E-COMMERCE MANAGER
Reboot With Nature
Optimized PageSpeed and created AMP version for 1000+ pages across site. Dominated SERP rankings in the Healthcare space with a team of 9 people. Successfully dealt with Google Medic Update. Achieved 1 Crore Rupees revenue by selling Healthcare products via Facebook Ads.
SEO & IT MANAGEMENT
Janta Ka Reporter
Website and SEO Management, Keyword Research, Growth and Backlink. Affiliate and Vendor Management for 100+ clients. Scaled up business to 3 Crore INR ARR from ground up.
SOCIAL MEDIA MARKETING
THE MARITIME POST
YouTube Content Planning and Social Media Strategy formation. Bootstrapped The Maritime Post as a group of websites on social media sharing stories relating to the daily lives of Maritime sailors. Managed to get viral on YouTube and Facebook multiple times.
Education
Aryabhatta College | IGNOU
Master of Commerce
Commerce
Delhi University
Bachelor of Commerce
Commerce
Licenses & Certifications
Google Ads Certified
Meta Ads Certified
Meta
Microsoft Ads Certified
Microsoft
Fellowship
INSIG | Internet Society