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Ashish AgrawalAA

Ashish Agrawal

@user.2467954

Growth Manager at IDFC FIRST Bank

Janakpuri, Delhi

IDFC FIRST BankAryabhatta College | IGNOU

Experienced Growth Manager with a proven track record of driving user acquisition, retention, and revenue growth. Skilled in data analysis, A/B testing, and optimization of marketing campaigns. Strong background in digital marketing, product management, and business development.

Experience

Growth Manager (Paid, Martech and SEO)

IDFC FIRST Bank

•Jun 2022 - Present

Owned and Manage end to end implementation of Adobe Analytics, Appsflyer, Clevertap, and Akamai CDN on enterprise level. Increased Organic Card Issuance by 2X for Credit Cards, Paid by 3X. Successfully transitioned 40% Digital Acquisition from Lifetime Free Credit Cards to Fee-Based cards using Google Ads, Meta Ads, Flipkart Ads, PhonePe ads, and partner channels. Successfully made CRO changes to achieve 70% fee based card outs. Owning GMB, SEO, and CRO with substantial growth of all products. Stakeholder, Vendor, and Consultancy management. Implemented enhanced conversions on Meta with S2S integration.

SEO STRATEGIST AND E-COMMERCE MANAGER

Reboot With Nature

•Aug 2021 - Jun 2022

Optimized PageSpeed and created AMP version for 1000+ pages across site. Dominated SERP rankings in the Healthcare space with a team of 9 people. Successfully dealt with Google Medic Update. Achieved 1 Crore Rupees revenue by selling Healthcare products via Facebook Ads.

SEO & IT MANAGEMENT

Janta Ka Reporter

•Jun 2015 - Aug 2021

Website and SEO Management, Keyword Research, Growth and Backlink. Affiliate and Vendor Management for 100+ clients. Scaled up business to 3 Crore INR ARR from ground up.

SOCIAL MEDIA MARKETING

THE MARITIME POST

•Jun 2013 - Jun 2015

YouTube Content Planning and Social Media Strategy formation. Bootstrapped The Maritime Post as a group of websites on social media sharing stories relating to the daily lives of Maritime sailors. Managed to get viral on YouTube and Facebook multiple times.

Education

Aryabhatta College | IGNOU

Master of Commerce

Commerce

Jan 2021

Delhi University

Bachelor of Commerce

Commerce

Jan 2016

Licenses & Certifications

Google Ads Certified

Google

• No expiration

Meta Ads Certified

Meta

• No expiration

Microsoft Ads Certified

Microsoft

• No expiration

Fellowship

INSIG | Internet Society

Issued: Jan 2020

Skills

Digital Acquisition
Growth Hacking
Digital Marketing
Conversion Rate Optimization
Stakeholder and Vendor Relations
Ahrefs
SEMrush
Google Ads
Meta Ads
Rocketium
Salesforce
Adobe Analytics
Search Console
Google Analytics
Looker Studio
Power BI
Strong communication skills
Leadership abilities
Exceptional problem-solving skills
Adaptability and flexibility
Analytical mindset