Divyanshu Mishra

Lead and managed the operations of multiple marketing campaigns across various channels, focused on optimizing engagement rates, conversion rates, and pipeline velocity. Supervise a team of marketing professionals responsible for campaign execution and resource management. Collaborate with internal stakeholders to design and execute global marketing strategies. Monitor and forecast resource utilization, providing detailed reporting. Drive adoption of marketing automation tools across the organization. Maintain a best-in-class marketing technology stack. Keep pace with emerging trends in marketing technology and demand generation strategies. Build and manage a robust lead generation engine. Key Achievements: Spearheaded the launch of a global demand generation campaign, increasing marketing-qualified leads (MQLs) by 30% in under six months. Optimized campaign operations workflows, reducing turnaround time by 20%. Successfully led the migration of marketing technologies to a unified MarTech stack, improving collaboration and reducing operational costs by 15%. Implemented data-driven initiatives that improved key app engagement metrics by 25%.

Managed the full lifecycle of digital marketing campaigns, from strategy to execution, across key marketing channels including email, social media, and paid advertising. Coordinated the development and execution of marketing campaigns. Supported internal marketing teams in troubleshooting and optimizing marketing technologies. Developed and maintained reporting dashboards to track KPIs. Implemented advanced targeting and segmentation strategies. Led SEO and SEM initiatives, achieving a 40% increase in organic traffic and a 25% increase in paid conversion rates. Partnered with cross-functional teams to optimize digital marketing funnels. Key Achievements: Increased revenue through Martech tools by 40% within the first year. Achieved 90% adoption across departments and improved full feature usage by 25%. Successfully managed vendor relations with key partners, including Facebook and Google.

Developed and implemented comprehensive SEO strategies to increase organic search visibility and drive traffic. Conducted keyword research and optimized content. Performed technical audits to resolve issues related to website performance and crawlability. Monitored, analyzed, and reported on SEO performance metrics. Key Achievements: Increased organic traffic by 150% within 12 months. Enhanced site speed and mobile usability, leading to a 25% improvement in Core Web Vitals scores. Implemented a targeted link-building campaign that increased domain authority by 40%. Developed and optimized content strategies that resulted in a 60% increase in keyword rankings on page one of Google. Led local SEO efforts that improved visibility in “near me” searches, driving a 50% increase in local traffic.