Ajay Sharma

Oversaw digital marketing strategies for three key brands: Cremica Biscuits, English Oven Bread, and Bake Walk (QSR). Directed influencer marketing initiatives achieving engagement rates between 5% and 11%. Successfully onboarded Bake Walk onto Zomato and Swiggy. Managed digital presence on platforms like Blinkit, Swiggy, Zepto, and BigBasket. Developed and executed targeted digital campaigns and curated engaging content. Monitored campaign performance through detailed analytics.

Managed and mentored a team of 5 members. Utilized paid media channels to drive brand awareness and new customer acquisition, achieving a 50% increase in brand search lift and 90% improvement in CAC. Onboarded Zoko platform for retention marketing, resulting in a 40% increase in retention rates. Optimized Amazon marketing campaigns resulting in 50% YoY growth in orders. Scaled advertising metrics and utilized Brand Analytics for competitive strategy. Led YouTube masthead and influencer campaigns. Optimized Facebook campaigns and developed ad copy frameworks.

Created and managed paid search and digital marketing campaigns with a monthly budget of ₹2 Crores. Designed and executed comprehensive campaigns across Search, Display, App, YouTube, and Retargeting. Achieved a 275% improvement in end goals by reducing cost per purchase from ₹21,500 to ₹7,500. Worked cross-functionally to enhance customer experience. Executed vernacular YouTube branding campaigns resulting in a 600% increase in brand search volume.

Achieved a 69% increase in lead generation for IBM Global. Delivered 18% more room nights for Accor India with over 98% brand SOV. Managed Amazon Ads for Nespresso Global resulting in 614% ROAS. Delivered 111% of lead targets for Honda Car India. Led and managed a team of 8 members. Onboarded new businesses to Google Ads. Specialized in Search, Display, App Install, Remarketing, Shopping, Video, and GSP campaigns. Utilized Google Analytics for conversion funnel setup and actionable insights.

Onboarded businesses to Google Ads and provided forecasts for ROI. Collaborated with clients on media strategies. Managed Search, Display, App Install, Remarketing, Shopping, Video, and GSP campaigns. Handled full campaign lifecycle from planning to completion.