Shruti Srivastava

Founded and scaled a D2C/B2B ethnic wear brand, managing operations, vendor networks, and customer experience. Converted proprietary firm into a Pvt. Ltd. entity and registered under Startup India scheme. Managed over 500 artisans and led vendor partnerships across India and Austria. Drove quarter-on-quarter revenue growth and improved operational efficiency by reducing overhead costs by 50%.

Led, coached, and developed Assistant Managers and service delivery agents to execute content operations projects aligned with Ad relevance objectives with a team of 300+ people for Amazon. Oversaw end-to-end project lifecycle including planning, delivery governance, reporting, and post-project performance reviews. Defined team goals, tracked KPIs, and conducted ongoing feedback and development planning. Managed resource allocation and capacity modeling to ensure balanced workloads and on-time delivery. Onboarded and mentored new hires, fostering a culture of learning, collaboration, and accountability for data labelling & annotation. Proactively identified delivery roadblocks and led corrective actions to maintain SLA and quality compliance. Partnered with senior stakeholders to drive special projects, secure buy-in, and align priorities. Delivered structured project progress insights through WBR/QBR governance, enabling data-backed decisions.

Led website content and digital presence for https://www.siyasarees.com. Drove brand awareness through social media campaigns and digital ads, achieving a 20% sales increase. Oversaw product selection, procurement, stitching, and logistics coordination with courier partners.

Led and coached a multi-lingual team of 30–35 specialists across shifts, driving delivery excellence and building project execution capability for Microsoft US. Managed end-to-end lifecycle for data labelling & annotation projects including planning, execution oversight, compliance, and closure reviews. Conducted performance evaluations and development plans, improving productivity by 20% and reducing attrition risks. Built team capacity and workload allocation models to optimize resource utilization and support special initiatives. Acted as primary escalation point for operational and stakeholder issues, ensuring alignment on objectives and timelines. Delivered KPI and performance dashboards in governance meetings, improving transparency and decision-making. Drove workflow standardization and automation initiatives, reducing manual effort by 35%. Authored SOPs and transition documentation to accelerate onboarding and reduce ramp-up time by 30%. Reduced audit non-compliances by 30% through targeted reviews and corrective action programs.