Anjali Yadav
@user.2513595
B2B Technology Product Marketing Manager — Blockchain, AI & Cybersecurity
Gurugram, Haryana, India
Anjali Yadav is a results-driven B2B Technology Product Marketing Manager with over 6 years of experience crafting and executing digital marketing strategies for technical audiences in blockchain, AI, and cybersecurity domains. She has led marketing initiatives at Kamoto AI and Oodles Technologies, driving brand visibility, lead generation, and A/B tested funnel optimisation. Anjali holds a B.Tech in Computer Science Engineering and is skilled in SEO, SEM, Google Analytics, and CRM platforms.
Experience
Digital Marketing Manager
Kamoto AI
Led ATL marketing strategies and B2B/B2C technology product marketing. Launched India's first AI celebrity clone campaign, drove A/B testing optimisation across paid and organic channels, and managed cross-functional teams for performance marketing.
Digital Marketing Lead
Oodles Technologies
Led a team of 5+ executing B2B/B2C marketing strategies including SEO, Google AdWords, social media and Blockchain Marketing for in-house and client projects.
Digital Marketing Executive
Irvine Digital Media
Developed marketing strategies, led SEO, content marketing and lead generation for in-house and client projects.
Education
Dr. APJ Abdul Kalam Technical University
Licenses & Certifications
Google Analytics (Beginner and Advanced)
Fundamentals of Digital Marketing
Keyword Research
SEMrush
Google Tag Manager