Srinath Chakravarty

Manage Specialist channel partners of Measuring Tools (MT) and expand the network by appointment of new MT specialist dealers in the entire East region. Marketing development and optimizing opportunities for the awareness and growth of business. Impart Product training to the MT specialist dealers in the East region. Conduct sales activities such as dealer meetings, and exhibitions to generate demand and placement of products in primary and secondary trade channels. Built and optimized 4 exclusive channel partners for the incremental growth of the Business Unit in the East region. Contributed towards the growth of 58% of business with respect to the previous year. Liaise with internal stakeholders to identify priority areas of marketing and sales growth, and market enablement initiatives. Rigorous tracking of Power BI & SAP for Primary & Secondary Sales & Inventory, stock management. Support the ASM, and KUM for business development by promoting new products and by increasing MT’s market share. Maintain and publish dashboards/reports at a channel, cohort, or campaign level. Turn solutions into clearly articulated User Stories for improvements to existing tech backgrounds for civil constructors. Orchestrated product releases and feature launches across multiple departments to enable advancement in work for clients. Work closely with the Product Technology team to define needs in support of commercial objectives and deliver solutions.

Contributed 60 % Sales growth in Commercial Vehicle Spare Parts. Handled growth in every single line of Commercial Vehicles Spare Parts. Focused on the growth of Tata Genuine Parts in assigned territories. Lead Sales and after-sales activities in business-assigned areas by leading and guiding distributors and MSR Teams. Manage distributor-related projects, track their accounts, and collaborated with other teams to deliver distributor account services. Prepare reports and metrics for management review using CRM (Siebel) tool, SAP, and BI Dashboard. Market Research and Demand Generation for CV Spares and engines through Tata Gurus, and Re-borers and helped the team build strong and sustainable relationships. Tracked Retailer and mechanics’ active counts in the region, concentrating on enhancing the active campaigns for better branding. Lead Mechanic, Client, Field operator Association and Surveyors meet and ensure the project meets set standards of quality and project requirements for growing marketing teams.

Distance Learning