Shah Nehvi

Conducting survey and quantitative analysis to understand customer sentiment and purchasing trends; presented to senior management. Cultivating strong relationships with new clients, while maintaining existing client relationships. Engaged effectively with various levels of management, staff, and clients. Developed and implemented sales strategies, client service and retention plans, and analyzing sales data to inform or update marketing strategies.

Managed cross-functional team and stakeholder communication, and oversaw product development from inception to implementation. Designed and implemented A/B experiments for our product to improve the conversion rate by 20 basis points and reduce churn by 10 basis points. Implemented a long-term pricing experiment that improved customer lifetime value by 32%. Planned and executed a referral program for active customers, which led to a net increase in new users of 100+ annually. Set up Google Analytics dashboards to identify product features that correlated with customer attrition, leading to proactive interventions that reduced monthly churn by 4%. Identified an area of the client product funnel that was underperforming, and recommended improvements that led to a 12% increase in free trial activation rate for a specific segment. Participated in stakeholder meetings with cross-functional team, and helped define go-to-market strategies.

Developed an Excel macro and standardized reporting templates, resulting in efficient data collection and a 35% reduction in turnaround time. Managed international stakeholders in India, United Kingdom and USA by coordinating weekly status reports. Generated 50+ candidates through cold call sales and systematic email outreach; qualified leads based on industry and location.