MADHURAM SRIVASTAVA

Built awareness and developed a growth marketing annual roadmap aimed at establishing top-of-mind recall value. Promoted 4 celebrity outreach campaigns to generate content aligned with business objectives. Transforming 10 - 20 negative user sentiments into positive monthly by focusing on customer excellence. Finalized a brand value proposition and increased the brand search query (BSQ) score by 31.5% against the competition. Contributing to overall sales with a 6X ROI through re-structuring of funnel optimization performance marketing strategies. Led the establishment of a call center to handle web inquiries, increasing the qualification rate from 5% to 19%. Initiated Google Merchant Center for Merino Laminates, boosting traffic and generating more offline sales for 300 key outlets. Implemented Google My Business (GMB) listings for 300 key outlets, supporting and increasing offline sales through local SEO. Introduced a SalesForce CRM program for managing digital web inquiries and enabled marketing automation. Managing the Merino Laminates website and the Digital Folder website to maintain uptime of 99.99%. Deployed 3 robust and secure cloud infrastructure for Merino Group. Introduced 1 GEN AI and LLM-enabled chat support for the 200 sales team. Announced robust security guidelines for digital agencies to follow while developing new microsites. Deployed 2 Standard Operating Procedures (SOPs) and guidelines for performance marketing and web inquiry management for sales officers. Directed the training and retraining of employees to boost performance and improve business outcomes. Reduced waste and pursued revenue development strategies to keep the department aligned with sales and profit targets.

Strategized and executed creative, 7 award-winning social media campaigns to promote corporate messaging. Prepared quotes for 30 new products and services and created budgets. Implemented a 360-degree approach during product launch campaigns across ATL, TTL, and BTL platforms for all printer and camera divisions. Communicated best practices among on-site and external personnel to align efforts and goals. Organised over 50 influencer and blogger outreach campaigns to generate content for both B2B and B2C products. Restructured performance marketing campaigns using Google and Meta platforms. Assisted in organizing and overseeing assignments, planning, and coordinating in-house and outsourced resources. Integrated the SalesForce CRM program with third-party marketing automation tools. Introduced security tests (pen tests) for newly developed microsites and web pages. Deployed security guidelines for digital agencies to follow when developing new microsites or webpages. Achieved improvement in technical project delivery processes by leading global infrastructure engineering project management process improvement. Launched social media guidelines and two workflows for external and internal stakeholders. Published crisis management guidelines for customer excellence. Maintained positive customer relations by addressing problems directly and implementing successful corrective actions. Established team priorities, maintained schedules, and monitored performance. Streamlined and monitored quality programs to address overdue compliance activities.

Increased engagement by 20% - 30% and channel growth by atleast 50K followers through segmented contents. Enhanced social media channels and opportunities to maintain communication with domestic and international clients. Outlined omnichannel goals across brands and digital platforms, including store systems, web, mobile, and marketing systems. Improved page content, keyword relevancy, and branding to achieve search engine optimization (SEO) goals. Evaluated website analytics to assess campaign success, identify issues, and make forward-thinking adjustments to maintain targets. Launched 2 industry trends dashboards for the department. Implemented monthly social media calendar guidelines for clients. Engaged online audiences by focusing on the sales process and responding to inquiries and comments in a timely and knowledgeable manner. Managed medium to large-sized campaign budgets of approximately ₹5-6 crore.

Verified client messages were answered within 4 hours to establish quick and effective issue resolution. Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success. Directed successful search engine marketing campaign that used solid linking, technical and keyword research tactics. Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement. Handled new & existing client enquiries and acting as the face of the business. Improved page content, keyword relevancy, and branding to achieve search engine optimization goals. Produced innovative content for social media handles inline with brand guidelines. Administered marketing calendar and posted new content to coincide with new product and service releases. Worked with a cross-functional team to deliver web development projects on time. Launched five new brands in industries such as automobile, travel & food, medical, and education. Integrated performance data into a single dashboard to track CPC, CPMQL, and conversion rates. Identified target markets and key segments through in-depth market analysis and trend evaluations. Writing video scripts and managed a YouTube channel to strengthen the company's reputation. Promoted the successful outcome of the web development strategy by ensuring consistent brand messaging and visual designs across all digital platforms.

Created revenue generation and profit maximization strategies through online marketing. Monitored target audience to increase impressions and clicks for IILM advertisements on Facebook. Designed and advertised new posts for IILM social handle to engage audience. Led lead generation efforts for the Admission Department, promoting postgraduate and undergraduate courses through digital channels such as SMO, SEO, blogging, and education portals like Pagalguy and Shiksha. Created promotional materials, electronic mailers, and newsletters for educational programs. Managed IILM’s email server on Google for 5,000 users. Provided hardware and software support to IILM employees. Developed an automated online faculty feedback system using Formsite and SurveyMonkey for the academic department.