GOURAB PAUL

Directed Google Ads and Bing Ads management for lead generation campaigns, enhancing campaign efficiency. Utilized Google Tag Manager for efficient tag management and implementation. Implemented data-driven approach utilizing Google Analytics for customer journey optimization leading to increased conversion rates. Implemented cost-efficient strategies for bid and budget management leading to improved ROAS. Analysed website analytics to understand user behaviour, making necessary adjustments to enhance user experience and conversion rate. Analysed competition and customer behaviour to tailor digital campaigns for maximum impact and return on investment. Implemented tracking and measurement tools to accurately assess campaign success and return on investment. Oversaw pay-per-click PPC advertising campaigns, adjusting bids and keywords for optimal performance and cost-efficiency. Collaborated with cross-functional teams to align digital marketing objectives with overall business goals, ensuring cohesive brand messaging.

Produced comprehensive reports on digital marketing performance, highlighting successes and areas for improvement. Set and managed digital marketing budgets, allocating resources efficiently to maximise campaign effectiveness. Demonstrated outstanding knowledge of Google analytics to enhance campaign performance evaluation. Successfully executed strategies that produced desirable outcomes such as achieving over two and a half thousand conversions at a commendable conversion rate (4.23%), which yielded significant revenues (77300 .95$), while effectively managing expenses by maintaining expenditures below half-way mark in comparison to generated profits (CPA: $17 .10) for Expendy for their lead generation campaign. Adeptly increased ROI for various marketing endeavors. Managed and optimized Google Ads campaigns for clients, resulting in improved conversion rates. Maximized CPC efficiency through proactive adjustments to Google Ads campaigns. Demonstrated expertise in handling complex data analysis and visualization using Excel, Google Sheets, and Google Slides. Achieved an impressive Conv rate of 6.056% and CPA of 13.43 USD while generating revenue worth $55,736.95 in a month for Unsubby. Developed predictive models to forecast business outcomes, driving data-driven decision-making processes. Streamlined reporting processes by automating data collection and analysis, saving significant man-hours. Utilised process data to generate reports and articulate ideas and viewpoints to senior management. Optimised customer segmentation strategies using advanced analytics, increasing marketing campaign effectiveness. Analysed complex data sets to identify trends, providing strategic insights for business improvement. Analyzed campaign performance and recommended optimisations for enhanced results. Created and targeted specific audiences to enhance conversions in campaigns. Collaborated on analytics and shopping campaign, providing valuable insights for performance enhancement.

Use to handle customer queries related to software support, upselling warranty on devices and also end to end support related to their computers and other devices.