Samridhi Tiwari
@samridhitiwari
Growth Manager
Gurgaon, Haryana
Samridhi Tiwari is a Growth Manager with over 4 years of experience specializing in CRM, Retention, and Performance Marketing. She has a proven track record in strategizing and executing multi-channel campaigns (Email, SMS, WhatsApp, Push) and optimizing user retention. Her expertise includes data analysis, A/B testing, and utilizing tools like Google Analytics and CleverTap to drive product visibility and growth across diverse international markets.
Experience
CRM Manager
Tiger Games
Handling app banners and strategizing banner offers for better user retention. Handling Instagram, Facebook, Youtube and LinkedIn pages. Work on retention strategies and campaigns. Strategizing and analyzing Trigger and Promotional campaigns. Manage push notifications, SMS, Email, and WhatsApp.
Product Manager
Hungama Digital Media Entertainment Pvt. Ltd.
Strategizing campaigns for various channels and analyzing data for the next move. A/B testing of push campaigns, In-apps, Email, SMS, etc. Working closely with tech, QA, and creative teams to solve app-related issues and check new implementations. Working on projects like the Hungama app, Hungama music in Mi devices, Alexa, Hungama music in Vi, and Zee5.
Marketing Executive
Indiabulls Group with Yaari App
Planned SEO for the best visibility of a website. Planned ASO for the best visibility of the app. Campaign scheduling and analyzing from Google ads, Facebook ads, and CleverTap. Worked on different projects like the Yaari app, Earthy Essentials website, and Ultramate website. SAMRIDHI TIWARI Real-time trigger, promotional campaigns, Email, SMS, and WhatsApp. Worked for India, Indonesia, and Malaysia. Experience in managing different digital media products such as Alexa Music, Hungama Music in Mi (HMMi in Xiaomi), Hungama Music in Vi (HMVi), and Hungama and Zee5. Knowledge about strong strategy making, CLM, setting quality CRM campaigns, retention, and user lifecycle flows.
CRM Manager
OYO Rooms and Hotels
Strategizing and analyzing Trigger and Promotional campaigns. Manage push notifications, SMS, Email, and WhatsApp. Making journeys to retain the users. Work closely with creative, brand, tech, product, and revenue teams. Working for India, Indonesia, Malaysia, and Europe.
Digital Marketing Executive
Destinigo Websol Pvt. Ltd.
Done SEO of the website by creating valuable backlinks on different platforms. Email marketing, backlinks creation, creating campaigns, acquisition, and retention. Knowledge of tools used to improve website performance and visibility. Competitive analysis to improve the product and match with current trends.
Education
Dayanand Academy of Management and Studies
Bachelor in Business Administration