Roshni Kar

Created engaging content to recruit usability research participants via emails, social media, and research participant platforms. Designed screening surveys and processes to ensure participants met demographic criteria for each study. Identified effective recruitment channels based on demographics, assessing efficiency and ROI for long-term panel growth. Led communication with panelists during studies, collaborated on recruitment strategies, and managed social media accounts. Documented knowledge and raised tickets for technical issues, partnering with product and engineering teams to improve recruitment and support.

Managed day-to-day operations and support activities for multiple cohorts comprising of 2000+ students. Created schedules for students, handled google groups, calendar invites, emails, follow-ups and scheduled classes. Kept students up to date with their progress in the course by uploading materials on LMS. Interacted with class instructors and hundreds of local and online students per week to assure quality of classes and overall experience of our program. Tracked any major issues and worked with team to prevent in future. Worked on recruiting Instructors and Coaches.

Contacted prospective collaborators and took the meetings. Helped with content development for the project. Created emailers, ebooks, and presentations for the company according to the requirement. Handled the entire pilot program. Worked closely with the CEO.

Created and implemented effective social media strategies. Designed the graphics needed for social media and framed the captions for the same. Created a brand new series of articles on Warehouse Management Software on Medium. Worked on generating leads for the company.

Worked towards setting and achieving fundraising targets.

Identified and contacted prospective leads. Conducted 100+ interviews and onboarded beauty professionals. Supervised the orientation of beauty professionals keeping the Category Manager informed of the progress. Handled ops and managed excel sheets. Promoted the organisation in online as well as offline platforms.

Influencer Marketing (Connected & Collaborated with more than 85 Influencers). Social Media Marketing (YouTube, Twitter, LinkedIn, Instagram). Commercials Negotiation (Negotiated for video and content integration). Operating the campaigns. Handling the documentation.

Collected quantitative and qualitative data. Prepared promotional presentations and pitched. Performed market analysis and research on competition. Successfully converted 17 business collaborative deals.