Sachin M

Handled distribution & trade management by identifying new markets/accounts and bringing them under direct coverage. Ensured addition of specialty wholesalers, standard process to be followed by SSM, optimum usage of activations to drive sales & selling stories, range selling, handling objections, etc. In-store management by prioritizing accounts for maximum impact through visibilities. Securing and drawing insights from any competitive information available in public domain regarding new products, activities, schemes & any other developments. Data based working and communication to drive overall business performance, setting objectives for market visits, reviewing salesmen and PSR performance against plan, reviewing stockist performance against plan. Trained and developed salesmen on new products, assortment, focus on various types of stores. Mentored them to perform well by ensuring that CP benefits are availed, acknowledging any issues faced by them in the field & supporting to resolve it. Conducted effective monthly and weekly salesmen meetings to get Updates on route wise overall STT, Route wise effective route coverage and productivity, Brand wise ERC, Visibility booking.

Handled Digital Marketing activities such as email marketing, content writing, Blogs & Articles, Social Media marketing. Keyword research for SEO, brainstorming on digital marketing campaigns, supported on video making for such campaigns. Business development for sales of Robotic & AI related products, B2B sales which included identifying prospects, communicating about the products. Presentations on solutions, follow ups & visits to client locations & end to end sale cycle completion.

Created and maintained comprehensive documentation on business requirements, user stories, and product specifications. Generated regular reports on product performance, feature adoption, and key metrics. Analyzed and interpreted data related to product performance, user behaviour, and market trends. Used data-driven insights to make informed decisions and recommendations for product. Worked with SQL Queries to resolve data related customer complaints and support.