Shailendra Singh

Led and managed a team of digital and content marketing enthusiasts to plan and implement various tasks related to the online brand promotion that met timelines and exceeded expectations. Improved page content, keyword relevancy, and branding to achieve search engine optimization goals. Developed marketing content such as blogs, promotional materials and advertisements for social media. Analyzed competitors to hack their growth strategy, and locate backlink and keyword opportunities. Proactively engaged with clients via phone, email and in person, which helped establish long-term relationships. Content writing and management with an objective to find the focus of articles published in various journals all across the world and index the main points from the abstract to give online visibility to the content.

Handled a team of 8-10 members across various content projects and ensured weekly goals were met by mentoring and coaching the team members. Have worked on technical writing projects and handled blogs for various organizations, including Codescan, Testsigma, and ACCELQ.

The key responsibilities include handling a wide array of content forms - Key admin notifications, product help guides, technical manuals, marketing blogs, case studies, event pages, and email newsletters. Additionally, managed the technical writing team in India to plan and deliver quality content within the set deadlines. Daily interactions with product owners in Hong Kong to plan and manage feature releases and marketing collaterals. Led the onboarding email optimization project to smoothen the customer onboarding process with optimized email flows for all the products. Successfully executed multiple strategies to increase organic subscribers for monthly newsletters. Curated quality content for the Glossary project that led to a significant boost in the organic footfalls to the website.

Strategized all the content and digital marketing-related activities for the company. Drafted email templates, case studies, white papers, and other marketing collaterals. Worked on reputation management, press releases, guest posts, SEO, keyword analytics, paid promotion, etc. Content planning and execution for the social media calendar. Designing presentations for different services in mobile app development and digital transformation. Handled email marketing, social media campaigns, and blog optimization. Worked on the weekly planning and designing of the monthly magazine. Organized relevant product demos and promotion events on a regular basis. Designed landing pages for lead generation. Created video scripts and voiceovers for brand recognition and promotion on social media channels.