Rajesh Ayanala
@rajeshayanala
Brand Communications Specialist
Hyderabad
Dynamic communication professional with over 13 years of experience in communication, specializing in strategic communication, media relations, and content creation. Proven ability to develop and implement high-impact communication strategies for luxury brands, enhancing brand reputation and visibility in international markets.
Experience
FOUNDING TEAM - HEAD MARKETING & OPS
Valuematrix.Ai
Develop and strategize content specifically tailored for various marketing channels. Analyze the performance data of posts and adjust marketing strategies accordingly. Formulate and implement comprehensive communication strategies for international markets, aiming for a 20% increase in media coverage. Collaborate with brand teams to conceptualize and execute communication campaigns that drive market share growth.
Divis Laboratories Limited
SENIOUR MARKTING MANAGER - VIZAG
Future Retail Fashions Limited
Supported media relations efforts, contributing to a 15% increase in positive media coverage. Assisted in the development of communication strategies for luxury segments. Created engaging content for various platforms, maintaining consistency with the luxury brand voice.
MARCOM MANAGER - BOMBAY
Gati International - Gati Limited
Implemented high-performing social media campaigns that boosted lead conversion rates by 50%. Led crisis communication efforts to protect the brand's positive reputation and decrease customer attrition in challenging periods.
BRAND MANAGER - DUBAI
Landmark Group - Splash Fashions
Implemented an in-store brand communication strategy that led to a 20% surge in foot traffic and sales. Effectively handled crisis communications during a product recall.
Education
BHM | HONOURS
Communication Specialist
Manage external and internal media and communications. Create high-quality marketing materials to improve team performance. Increased the LinkedIn followers by 200%. Prepare earnings calls, annual reports, and press releases. Produced a world-class corporate film to increase customer engagement. Set up a media repository for consistent design (imagery and video).
MBA | IB
CERTIFIED PROMPT SPECIALIST
Generative AI & LLM
Licenses & Certifications
CERTIFIED PROMPT SPECIALIST IN GENERATIVE AI & LLM