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Rajesh Ayanala

@rajeshayanala

Brand Communications Specialist

Hyderabad

https://www.linkedin.com/in/rajeshayanala

Valuematrix.Ai

Dynamic communication professional with over 13 years of experience in communication, specializing in strategic communication, media relations, and content creation. Proven ability to develop and implement high-impact communication strategies for luxury brands, enhancing brand reputation and visibility in international markets.

Experience

FOUNDING TEAM - HEAD MARKETING & OPS

Valuematrix.Ai

Sep 2024 - Present

Develop and strategize content specifically tailored for various marketing channels. Analyze the performance data of posts and adjust marketing strategies accordingly. Formulate and implement comprehensive communication strategies for international markets, aiming for a 20% increase in media coverage. Collaborate with brand teams to conceptualize and execute communication campaigns that drive market share growth.

Divis Laboratories Limited

Nov 2021 - Dec 2023

SENIOUR MARKTING MANAGER - VIZAG

Future Retail Fashions Limited

Sep 2016 - Oct 2021

Supported media relations efforts, contributing to a 15% increase in positive media coverage. Assisted in the development of communication strategies for luxury segments. Created engaging content for various platforms, maintaining consistency with the luxury brand voice.

MARCOM MANAGER - BOMBAY

Gati International - Gati Limited

Apr 2014 - Aug 2016

Implemented high-performing social media campaigns that boosted lead conversion rates by 50%. Led crisis communication efforts to protect the brand's positive reputation and decrease customer attrition in challenging periods.

BRAND MANAGER - DUBAI

Landmark Group - Splash Fashions

Apr 2010 - Mar 2012

Implemented an in-store brand communication strategy that led to a 20% surge in foot traffic and sales. Effectively handled crisis communications during a product recall.

Education

BHM | HONOURS

Communication Specialist

Jan 2006 - Jan 2010

Manage external and internal media and communications. Create high-quality marketing materials to improve team performance. Increased the LinkedIn followers by 200%. Prepare earnings calls, annual reports, and press releases. Produced a world-class corporate film to increase customer engagement. Set up a media repository for consistent design (imagery and video).

MBA | IB

Jan 2012 - Jan 2014

CERTIFIED PROMPT SPECIALIST

Generative AI & LLM

Sep 2024 - Present

Licenses & Certifications

CERTIFIED PROMPT SPECIALIST IN GENERATIVE AI & LLM

Issued: Sep 2024• No expiration

Skills

Strategic Communication
Media Relations
Content Creation
Crisis Communication
Market Research
Project Management
Budget Management
Cultural Sensitivity
Analytical Skills
Social Media Campaigns
Generative AI & LLM