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AL

A LIKITHA

@alikitha

Marketing Analyst & Content Head

Hyderabad

Upshot.ai

Upshot.aiBhavan’s Vivekananda College

A result-driven and solution-focused marketer (B2B) with over 2+ years of experience in the diverse fields of Content Creation, Google Analytics, Email Marketing, Social Media Marketing, and Performance Marketing. With a keen eye for detail and a passion for delivering measurable results. A skilled communicator, collaborator, and strategist, with a deep understanding of the latest marketing technologies and trends.

Experience

Marketing Analyst & Content Head

Upshot.ai

Sep 2021 - Present

Designing and executing campaigns (LinkedIn Ads & Google Ads) for awareness, impressions, and lead generation. Identifying trends and optimizing spend and performance based on insights. Collaborating with business leaders for branding through video and audio content (Webinars and Podcasts). Managing distribution and enlisting the product in various product discovery sites. Strategizing email drip campaigns for content promotions and product updates. Strategizing and creating SEO-optimized content (Blogs, whitepapers, guides, and ad copies). Managing Social Media Content and Design (Promotions). Managing internal employee communications within my center of excellence. Ensuring that turnaround time and quality of the work met company service standards. Accurately interpreting and compiling information from a variety of sources and systems. Analyzing data and correcting errors. Data Analysis (checking stats on the dashboard). Managing Client Engagement & Retention with email marketing and other communication channels. Designing, building, and maintaining social media. Assisting the marketing team with engaging content for podcasts, webinars, and the website.

Associate Analyst

Legato Health Technologies

Apr 2020 - Aug 2020

Managing internal employee communications within my center of excellence. Ensuring that turnaround time and quality of the work met company service standards. Accurately interpreting and compiling information from a variety of sources and systems. Analyzing data and correcting errors. Data Analysis (checking stats on the dashboard). Managing Client Engagement & Retention with email marketing and other communication channels. Designing, building, and maintaining social media. Assisting the marketing team with engaging content for podcasts, webinars, and the website.

Education

Bhavan’s Vivekananda College

Bachelor of Science

Statistics

Jan 2020

Narayana Junior College

Intermediate

MPC (Mathematics, Physics, and Computer Science)

Jan 2017

Bhavan’s Sri Ramakrishna Vidyalaya

10th Board

Central Board of Secondary Education

Jan 2014

Skills

Performance marketing
Campaign optimization
Content Creation & Copywriting
Designing
SEO Optimization
Product outreach & management
Social Media Marketing
Strong communication skills
Critical thinking
Decision making
Collaboration
Leadership skills
Creative thinking