Raguraman Srinivasan

Boosted engagement through "Product Powerhouse Newsletter": Created and shared key product updates, driving product awareness and adoption among stakeholders. Led user-driven design for microsystems: Organized design thinking workshops for Mission Control, LOS 8.0, et al. capturing insights for product improvement. Produced impactful marketing materials: OnePagers, Product Decks, Social Posts, and Blogs to educate potential clients. Clarified brand messaging with Landor: Refined Lentra's solution communication for enhanced client understanding. Managed DLS Event impact: Organized on-ground marketing, breakout sessions, and award entries. Produced compelling loan journey scripts and videos. Refined market strategy: Conducted competitive analysis to inform positioning. Refreshed Lentra's portal presence for accurate information sharing.

Directed content marketing: Crafted eBooks, blogs, and social posts to engage and inform our audience. Launched Fego products effectively: Handled FegoConnect, FegoXP & FegoIntel launches, creating engaging messaging and launch assets. Drove user-centric growth insights: Analyzed trends, collaborated with devs and designers for user-focused content like "Product Managers' Guide to Building Personal Finance." Expanded brand through strategic partnerships: Teamed up with TechCrunch, CB Insights, and Hacker Noon to boost Fego AI's thought leadership. Managed Fego AI's social channels: Crafted engaging content, building a vibrant online community and boosting brand visibility.