Default profile banner
Broster MBM

Broster M

@user.25603582

SEM Specialist at Vee Technologies

Chennai, Tamil Nadu, India

https://www.linkedin.com/in/brostermariaviswasam/

Vee TechnologiesSathyabama University

Dynamic digital marketing professional with 5+ years of experience in PPC, SEO, social media, email marketing, content creation, and data analysis. Proven success in increasing brand awareness, optimizing campaigns, and driving lead generation.

Experience

SEM Specialist

Vee Technologies

Aug 2023 - Present

Managed PPC campaigns with a budget of ₹10 lakh, optimizing performance to increase ROI by 35%. Conducted thorough keyword research, adjusting bids and improving quality scores, reducing cost per click (CPC) by 35%. Performed A/B testing on ad copy and landing pages, leading to an 80% increase in conversion rates. Utilized Google Analytics and other reporting tools to track campaign performance and make data-driven optimizations. Key Achievements: Boosted conversion rates by 100% in just 3 months. Increased click-through rate (CTR) by 40% through effective ad copy and targeted keywords. Reduced cost per acquisition (CPA) by 65% while maintaining lead quality.

Digital Marketing Manager

Otibro Techni Private Limited

Feb 2019 - Aug 2023

Developed and executed comprehensive digital marketing strategies, leading to a 150% increase in traffic and conversions. Managed SEO campaigns, resulting in a 250% increase in organic traffic. Created and managed PPC campaigns across Google Ads and social media platforms, improving ROI by 70%. Utilized Google Analytics to track and optimize marketing performance, reducing cost per acquisition (CPA) by 60%. Key Achievements: Increased lead generation by 300% in just 6 months. Improved website rankings for targeted keywords by 600%.

Education

Sathyabama University

M.E.

Computer Aided Design

Jun 2012 - Apr 2014

Skills

SEO & SEM
Social Media Marketing
Email Marketing & Automation
PPC Advertising
Google Ads
Social Media Ads
Google Analytics
Data Analysis
Content Creation
Graphic Design
Content Syndication
Campaign Strategy
Keyword Research
Budget Management
ROI Maximization
Web Analytics
Client Reporting
Landing Page Optimization
Project Management
Creative Copywriting