Balaji S

Developed and implemented a comprehensive digital marketing strategy that increased website traffic by 60%. Coordinated with cross-functional teams to develop and launch effective campaigns. Developed and managed multiple social media accounts, resulting in a 44% increase in followers for different sector-based clients. Managed and optimized paid advertising campaigns, resulting in a 25% reduction in cost-per-acquisition on Facebook and on the Google Ads Platform. Drove a cross-channel marketing strategy that increased lead generation by 120%.

Monitored and reported on marketing campaign performance and made recommendations for improvements. Implemented a content strategy that increased website visits by 40%. Conducted A/B testing to optimize websites and landing pages, resulting in a 72% increase in conversion rate. Analyzed customer data to gain insights into customer behavior and preferences.