Surendar Kannan

Analyze customer profiles using data from reviews, email personalization tools, and AdWords/PPC campaigns to optimize marketing strategies. Manage CRM platforms including Zoho, Freshsales, and Salesforce by designing and implementing efficient workflows to enhance sales processes. Generate detailed reports from CRM systems to track performance metrics and inform decision-making. Support business solutions through advanced data analysis and visualization using tools like Power BI. Develop and maintain interactive dashboards using leading visualization software such as Tableau and Power BI to improve data-driven insights.

Identified recruitment needs and sourced qualified candidates using job posting platforms such as Simply Hired, LinkedIn Recruiter, and specialized industry databases. Executed targeted email marketing campaigns via Pardot (Salesforce Marketing Cloud), achieving a 20%+ response rate and increasing lead engagement. Maintained CRM database integrity by performing daily tracking, data validation, and structured lead uploads, ensuring over 95% data accuracy. Collaborated closely with sales and marketing teams to synchronize lead generation strategies with overall business goals and objectives.

Conducted comprehensive contact research and email verification to enhance lead accuracy and data quality. Executed market intelligence gathering using advanced search techniques across multiple search engines and proprietary databases, resulting in targeted and actionable insights. Analyzed complex datasets with sophisticated methodologies to identify high-value prospects and optimize campaign targeting. Managed marketing campaigns leveraging expertise in Tableau for data visualization and Salesforce CRM for efficient lead tracking and pipeline management. Performed data scraping and extraction using professional tools such as Hoovers, Manta, Xing, Glassdoor, ZoomInfo, Financial Times, and LinkedIn Sales Navigator, improving data acquisition speed by approximately 30%.

Led client communications for medical billing and adjudication processes, ensuring precise payment posting and efficient resolution of queries. Collaborated with cross-functional teams to conduct detailed discovery sessions and process due diligence, identifying and implementing key workflow improvements. Produced comprehensive analytical reports to enhance operational efficiency and elevate client service delivery metrics. Maintained strict adherence to service level agreements (SLAs) and quality standards, consistently achieving accuracy rates exceeding 95%.