Nirupam Lahiri

Marketing Strategy Development, Brand Management, Market Research and Analysis, Product Development and Launches, Budget Management, Campaign Management, Digital Marketing, Content Creation and Management, Lead Generation and Nurturing, Sales Collaboration, Team Management, Agency and Vendor Management, Event Planning and Management, Public Relations and Communications, Performance Tracking and Reporting, Customer Feedback and Satisfaction, Compliance and Legal, Trend Analysis and Adaptation, Crisis Management, Continuous Improvement

Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative. Prepare and manage monthly, quarterly, and annual budgets. Set, monitor and report on team goals. Design branding, positioning, and pricing strategies. Ensure brand message consistency. Analyze consumer behavior and personas. Identify new market segments. Craft hiring plans. Monitor competition. Coordinate sales and marketing efforts.

Plan and implement multiple marketing initiatives. Supervise content copywriting, graphic design, and video editing. SEO and SEM management and optimization. Measure, analyze and report on marketing campaigns (ROI and KPIs). Developing and maintaining automation infrastructure. Collaboration with stakeholders. Management of social media, mail marketing, affiliate marketing and influencer marketing. Manage projects and budget.

Drive innovation culture and partner with businesses for implementation of innovation initiatives. Identify and collaborate with business heads on innovation areas. Review and direct innovation areas. Support implementation of innovation strategies. Lead strategic change management initiatives.

Global IP portfolio management. Formulating IP guidelines. Understanding competitor’s landscape and technology movement. Prior art and state of the art searches. Providing IP support to inventors and operations team. Innovation fostering, technology update, awareness presentations. Preparation of the IP Budget. IP screening of information outflow.

Ensure output and quality of process as per standards. Monitor process adherence and deviations. Plan and implement on ground process audits. Maintain smooth operation of machines and systems. Manage machine and system configuration. Monitor production related parameters.